Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Surf Shop Day is now being handled by the awesome people behind SIMA plus link to social media assets to use for SSD on May 21st” via Surf Industry Member Association blog

by admin | May 4, 2022 | Holiday, Industry, Surf

Let’s celebrate! A surf shop’s value according to Shaun Tomson, world champion surfer, environmentalist, and author: “Surf shops supply what surfers truly need – not what they want, but what they truly need – a great board, a wetsuit, some surf shorts, wax, and a few...

“Outdoor Sports Insurance Shares Best Crime-Prevention Practices Amid 50% Rise in Theft Claims” by Amos Horn via OSI (BRA Supporting Vendor Partner)

by admin | May 3, 2022 | Resources, Retail Strategy

With headline-making robberies of cycling, skiing, and outdoor retailers becoming a common occurrence, Outdoor Sports Insurance (outdoorsportsins.com) is encouraging outdoor businesses and specialty retailers to reexamine their security practices amidst a nationwide...

“Shoppers decide what makes a great in-store experience and here’s what they want” by Bobby Marhamat via Retail Customer Experience .com

by admin | May 2, 2022 | HR, Resources, Retail Strategy

Photo by istock.com What, exactly, do today’s shoppers want from an in-store experience? The answer is clearer than you might think. When it comes to retail, beauty is in the eye of the consumer. Shoppers ultimately dictate which retailers are hip and profitable, and...

“HOW BROOKLYN GOT ITS OWN EUROPEAN STYLE SKATE SPACE” by Kenny via Jenkem Mag

by admin | May 1, 2022 | Community, DIY, News, Outdoor, Resources, Skate Art, Skateboard

You might have seen footage floating around Instagram of a giant new skate spot somewhere in the middle of New York. Known officially as Under the K Bridge Park, this new hotspot is tucked away next to a recycling center and bus yard in the middle of...

“Is Customer Service A Battle? Apparently” by Bob Phibbbs via The Retail Doctor Blog

by admin | Apr 30, 2022 | HR, Resources, Retail Strategy

An article in the WSJ profiled jetBlue airlines employees – 10% of which were previously firefighters or cops. “Now as a JetBlue flight attendant, Mr. Harris, 56, says he thinks of himself more as a “security chaperone” than a flight...