Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Mastering Email Deliverability for Successful Holiday Campaigns” by Dana Carr via Total Retail

by admin | Dec 9, 2024 | Email Marketing, Resources, Retail Strategy, Retail Technologies, Story Telling

Credit Getty Images by D3sign For marketers, no time is more crucial than the holiday season to connect with consumers through personalized offers and messages. This year, personalization is more powerful than ever, with Optimove Insights data showing a 227 percent...

“Why You Hate Firing An Employee, And How To Deal With It” by Bob Phibbs via The Retail Doctor Blog

by admin | Dec 7, 2024 | Brick & Mortar, HR, Sales Training, Staffing

My parents divorced when I was 11. For a long time, I felt there was something I could have done to prevent it. I thought I had some magical power to change the circumstances, which I guess is common in children of divorce.  The feeling that the past could...

“Vans’ New Retail Strategy is Filled With Life and Skate Ramps” by Hikmat Mohammed via Footwear News

by admin | Dec 5, 2024 | Brick & Mortar, Customer Experience, Footwear, Industry, News, Shoe Market

The Vans store on Oxford Street. – Tom D Morgan The U.K. is one of the brand’s biggest markets and it’s often an early adopter in the direction that the brand is heading in. Vans is returning back to its skateboarding roots, and that comes with a...

“The 11 Most Frequent Forms of Retail Employee Fraud” by Arick Wierson via The Robin Report

by admin | Dec 3, 2024 | Apparel /Fashion, HR, Industry, News, Retail Crime, Retail Strategy, Retail Technologies

Let’s be honest – when it comes to retail fraud, the online world grabs all the attention – and probably justifiably so. Last year, losses stemming from internet shopping scams and duplicity approached $400 million, according to statistics from the Better Business...

“Winners and losers of Black Friday 2024” by Daphne Howland via Retail Dive

by admin | Dec 1, 2024 | Brick & Mortar, Clearance Sales / Discounting, E-Commerce, Holiday, News, Predictions, Retail Economy, Statistics

A worker stands inside an apparel store at the American Dream Mall on Friday. Sister mega-center Mall of America said that more than 13,000 shoppers came through the doors in the first hour it was open on Black Friday. Kena Betancur via Getty Images With deals all...