Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Will Gift Cards Dominate the 2024 Holiday Season?” by Jon Houke via Retail Wire

by admin | Nov 9, 2024 | Brick & Mortar, Gift Cards, News, Opinion, Retail Economy, Retail Strategy

The 2024 holiday shopping season is almost in full swing, and many consumers plan to skip the traditional gift this year, opting to give away gift cards instead. As tighter budgets, increased credit card payments, and higher prices apply pressure to shopping habits,...

“A deal that would change the future of skateboarding forever” by Cole Nowicki via Simple Magic

by admin | Nov 7, 2024 | Footwear, Industry, News, Opinion, Shoe Market, Skateboard

At the beginning of October, Marc Roca, the CEO of Inversal, a company that “find[s] high-potential distressed e-commerce brands… acquire[s] and perform[s] a cost-cutting turnaround to each distressed brand, and make[s] sure lenders are paid...

“17 Ways Your Store Might Be Driving Customers Away” by Bob Phibbs via The Retail Doctor Blog

by admin | Nov 3, 2024 | Brick & Mortar, Customer Experience, Opinion, Resources, Retail Strategy, Sales Training

Have you ever walked into a retail store and thought, “Yikes, I hope my shop doesn’t look like this?” We’ve all been there. Store owners sometimes get so caught up in day-to-day operations that they overlook things that are probably less...

“5 Reasons Your Store Should Shred the Digital Marketing Pipeline plus view on-demand webinar and access special resource guide right here” by Natalie Gowen of Moxie Tonic

by admin | Oct 30, 2024 | Digital Advertising, E-Commerce, Email Marketing, m-commerce, Resources, Retail Strategy, SEO, Social Commerce, Social Media, Story Telling, Website

Let me guess, you’d rather be on your board than thinking up marketing schemes. Want the secret to getting back outside? A solid digital marketing pipeline.  With marketing in place, you can rest easy that customers are going to find your store, find their gear,...

“Why some retail has been resilient against Amazon – It’s about the products — and the people” by Daphne Howland via Retail Dive

by admin | Oct 28, 2024 | Brick & Mortar, Community, Customer Experience, Event Planning, News, Retail Economy, Retail Strategy, Story Telling

Longfellow Books in Portland, Maine, is one of about 15 independent bookstores in the area. It has remained family-owned for almost 25 years, about how long Amazon has been in the bookselling business. Daphne Howland/Retail Dive There may be nothing that Amazon...