Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Hollywood Sucks at Surfing: Five Times They Got It Right” by Nathan Myers via Surfer Magazine

by admin | Apr 6, 2024 | Film Review, Opinion, Surf

The definitive list of Hollywood’s only successful drops from the only man qualified to make it. From Beach Blanket Bingo to Blue Juice, they just don’t seem to get it. The list of laughable missteps has come to occupy our daily...

“Nonprofit Awarding Over $50,000 in Scholarships to Skateboarders” by Haley Mast via Transworld Skateboarding

by admin | Mar 27, 2024 | Awards, BRA Community Partners, Community, Educational Opportunity, News

Scholarships for skateboarders by skateboarders A fresh 501(c)(3) nonprofit organization called The College Skateboarding Education Association CSEF, is gearing up to give over $50,000 in scholarships to skateboarders, and their application just opened! CSEF’s mission...

“MasterCraft Celebrates International Women’s Day With Fourth Annual ‘Let Her Rip’ Campaign” by Staff via Wakeboarding Mag

by admin | Mar 25, 2024 | Community, News, Wake Skate, Wake Surf, Wakeboard, Women's Market

Empowerment and building confidence are the foundations of MasterCraft’s Let Her Rip powered by Progressive. Courtesy MasterCraft Female-focused campaign empowers women and inspires boating confidence; includes mentorship from MasterCraft athletes Meagan Ethell,...

“Nike Embraces Wholesale Again as It Looks to Improve Results”

by admin | Mar 23, 2024 | Brick & Mortar, Footwear, News, Retail Economy, Shoe Market

The Nike Air Max Dn, which launches March 26 in 4,000 doors. Photo courtesy of Nike Inc. Nike executives detail how the company plans to return to bigger growth. Plus, why Converse’s sales dropped double digits. This article is available to Shop Eat Surf Executive...

“Social Media’s Accountability Without Alienating Teens”

by admin | Mar 19, 2024 | News, Social Media

Teen social media users are in for a year of frustrating surprises. That’s because both the U.S. Senate and social media platform founders are facing pressures to make 2024 a year of remediation. YouTube expanded parental controls back in 2021,...