Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“How to Run an Efficient, Impactful and Successful Sales Contest” by staff via Shop Eat Surf (reposted with permission)

by admin | Mar 9, 2024 | Brick & Mortar, Community, Competitions, News, Resources, Retail Technologies, Sales Training

Photo Courtesy of ENDVR Sales contests are powerful tools for brands. They incentivize and motivate sales associates to talk about their products and sell them to customers. And this extra push goes a long way for brands.  In this article, we will explain how to...

“Volunteers Rally To Build a New Skatepark for the Nigeria Skate Community – All thanks to the volunteer-led organization Wonders Around The World” by Haley Mast via Transworld Skateboarding

by admin | Mar 5, 2024 | BRA Community Partners, Community, DIY, News, Skateboard

Wonders Around The World (WAW) is a 100% volunteer-run charitable organization whose mission is to make skateboarding accessible worldwide through the value of “Inclusion, expression, and development through empowerment”. WAW has traveled the world with a crew of...

“Redefining Retail: 3 AI Trends Leading the Way” by Antony Wildey via Total Retail

by admin | Feb 29, 2024 | Artificial Intelligence / CHAT GPT, Brick & Mortar, News, Retail Technologies

Credit: iStock.com by Surasak Suwanmake For some time now, many retailers have been exploring the use of artificial intelligence to enhance various aspects of their business, from inventory placement to merchandising assortments. However, the conversation gained...

“What is a skateboard shop? – ‘A cultural hub, capitalist outpost, the scene of my gravest sin?'” by Cole Nowicki

by admin | Feb 27, 2024 | Brick & Mortar, Customer Experience, Opinion, Retail Crime, Skateboard

This is an extended version of a story that initially appeared in SBC Skateboard Vol. 24.1. You can look at that whole issue online here and subscribe to the mag here. The obvious, business-registry-grade answer is that it’s a place to buy hard and...

“Learn How to Increase Retail Sales With These 8 Pro Tips” by Bob Phibbs via The Retail Doctor Blog

by admin | Feb 23, 2024 | Brick & Mortar, Customer Experience, Customer Service, Resources, Sales Training

Looking for resources on how to increase sales in retail? The key is to realize in many ways, brick-and-mortar retailers have a finite client base. After all, only so many people will be willing to walk into your store on any given day. While great marketing can...