Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Take This Simple Test To See How Engaging Your Store Is” by Bob Phibbs via The Retail Doctor Blog

by admin | Apr 23, 2023 | Brick & Mortar, Consumer Behavior, Customer Experience, Customer Service, Resources, Retail Strategy

A lot is written about customer engagement in retail. How retailers are trying to engage shoppers in their brick-and-mortar locations by making the store more like an online experience. And the more information IT departments can gather...

“REI swings to a loss despite record sales in 2022” by Daphne Howland via Retail Dive

by admin | Apr 21, 2023 | Brick & Mortar, Customer Loyalty, Industry, Outdoor, Retail History

Daphne Howland/Retail Dive Dive Brief: REI reached a record $3.9 billion in sales last year, the outdoor co-op retailer said in a financial disclosure Wednesday. The company, which aims to grow to 50 million members, added 1.3 million in 2022,...

“BC Owner on Business, Sales Trends and a Move Away from Covid Comparisons” by Kari Hamanaka via Shop Eat Surf

by admin | Apr 19, 2023 | Community, Corona Virus, Industry, Merchandising, News, Retail Economy, Retail History, Retail Strategy, Surf

A quarter of the way into the year and key industry account BC Surf & Sport’s business is chugging along. If the multi-store operator is any barometer of how the overall industry is trending, 2023 could perhaps mean a normalization –  and a new chapter –...

“89-Year-Old Man Crowned ‘World’s Oldest Surfer’” by Dashel Pierson via Surfer Magazine

by admin | Apr 15, 2023 | Community, Industry, Legends, News, Surf

Meet Seiichi Sano, the “oldest person to surf (male).” Photo: Guinness World Records Japan’s Seiichi Sano wins Guinness World Record…and makes it on Saturday Night Live. What’s more impressive: A Guinness World Record or a shoutout on Saturday Night...

“Tony Hawk helps Navajo Nation community build skatepark” via NBC News (YouTube video)

by admin | Apr 14, 2023 | BRA Community Partners, Community, Customer Experience, Customer Loyalty, Legends, News, Skateboard

The Diné Skate Garden, located in Navajo Nation in New Mexico, was created by local organizers with assistance from Tony Hawk’s “The Skatepark Project,” which helps bring skate opportunities to underserved communities. NBC News’ Steve Patterson spoke to young skaters,...