Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Does TikTok Shop Represent a ‘Modern Gold Rush’ Into Shoppertainment?” by Nicholas Morine via Retail Wire

by admin | Feb 17, 2026 | m-commerce, News, Opinion, Resources, Retail Strategy, Retail Technologies

dookdui/Depositphotos.com Platforms such as Whatnot and TikTok Shop represent something of a “modern gold rush” into shopping as entertainment — or “shoppertainment” — as Forbes contributor Catherine Erdly pointed out. Out of a total $87 billion social...

“How One Surf Shop 2X Their Sales, Proving that “Core Culture” is the Ultimate Growth Strategy” by Mark Fletcher via the Trackfly Blog

by admin | Feb 14, 2026 | Brick & Mortar, Data Driven Performance, Retail Strategy, Retail Technologies, Skateboard, Surf, Surf Expo, Trade Shows

The story of Ocean Magic’s recent resurgence doesn’t begin in a corporate boardroom; it begins with a sponsored skateboarder being moved out of a pickleball store. A little over a year ago, Christian—now the shop’s manager—was running a completely different business...

“Let’s talk about winter UV rays.” by Maggie Raymond via BRA Blog

by admin | Feb 6, 2026 | Customer Experience, Educational Opportunity, News, Opinion, Product Reviews

When the temperatures drop and the snow starts to fall, most people pack away their beach towels and their sunscreen, assuming the sun’s harmful rays have also gone into hibernation. UV radiation is a year-round threat, and for winter action sports enthusiasts,...

“How Dick’s Sporting Goods Built a $13.7 Billion Business by Putting Community First” by Bob Phibbs via The Retail Doctor Blog

by admin | Feb 4, 2026 | Brick & Mortar, Community, Customer Experience, News, Opinion, Outdoor, Resources, Retail Strategy

“It’s Never Just a Baseball Glove”: The Story That Shaped Dick’s Culture Dick’s Sporting Goods built a $13.7 billion business by treating every customer as a human being first and a transaction second. At NRF’s Big Show this past...

“SURF EXPO’S 50TH ANNIVERSARY: WHAT BRAND MARKETERS AND SPONSORS SHOULD PAY ATTENTION TO” by Roy Turner via the SightlineLive.com blog

by admin | Jan 31, 2026 | Community, News, Outdoor, Resources, Skateboard, Story Telling, Surf, Surf Expo, Trade Shows

Surf Expo kicked off its 50th anniversary with a high-energy January edition that reinforced its role as the leading global marketplace for watersports and coastal lifestyle brands. A 15% increase in retail company attendance translated into...