Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“An Ode to Simply Waiting For Waves” by Brian Sousa via The Inertia

by admin | Dec 9, 2025 | Community, Opinion, Surf Expo

Because it’s always worth the wait. Photo: Jarno Colijn//Unsplash f you added up the seconds that a good surfer actually spent riding the waves, it would amount to only the smallest fraction of an entire life.” -Ellis Avery, “The Surfer’s Secret to...

“From Clicks to Bricks: Taking Full Advantage of In-Store Pickup” by Grant Gustafson via Total Retail

by admin | Nov 27, 2025 | Brick & Mortar, Customer Experience, Customer Service, E-Commerce, Opinion, Resources, Retail Strategy

Paths to purchase have changed significantly over the past decades, with customer journeys nearly unrecognizable compared to those of the early 2000s. With the internet at their fingertips, shoppers are more informed, connected to brands, and able to discover new...

“Black Friday vs Small Business Saturday” by David Oliveira via Retail Dive

by admin | Nov 25, 2025 | Brick & Mortar, Clearance Sales / Discounting, Customer Experience, Holiday, News

If tighter purse strings have you worried about holiday revenue, take heart. This year’s shopping season is shaping up to be big. According to a 2025 Intuit QuickBooks survey, consumers plan to spend 25% more this holiday season – an estimated $263...

“How To Decorate Your Retail Store For The Holidays” by Bob Phibbs via The Retail Doctor Blog

by admin | Nov 22, 2025 | Brick & Mortar, Customer Experience, Holiday, News, Retail Strategy, Sales Training, Story Telling

Decorating a store is at the heart of great retailing. During these times, it will be the deciding factor in wowing wary shoppers and increasing impulse buying. Various seasonal times and holidays can inspire retailers to create magic for their customers. Young and...

“Monster Energy Becomes Founding Partner of X Games League” via Monster Energy PR

by admin | Nov 20, 2025 | Competitions, Industry, News, Skateboard

Courtesy of Monster Energy. It is the most significant deal to date between Monster Energy and X Games. X Games has announced a landmark three-year partnership with Monster Energy, establishing Monster Energy as the Official Energy Drink of the X...