Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.
by admin | Jan 20, 2025 | Brick & Mortar, Customer Experience, Event Planning, News, Retail Strategy
In today’s rapidly evolving retail landscape, consumers are increasingly prioritizing experiences over products. This shift, coupled with tighter discretionary spending, demands that brands rethink their experiential retail strategies. The key question has morphed...
by admin | Jan 18, 2025 | Brick & Mortar, Distinguished Retail Members, Legends, Resources, Retail History, Retail Strategy, Retail Technologies
Push play to listen to this insightful interview of George The begining of Modern Skate and Surf MARKGeorge, could you tell me a little bit about the history of Modern Skate and Surf, you’ve been around since 1979 is that right? GEORGEThat’s correct. I...
by admin | Jan 16, 2025 | Brick & Mortar, Customer Experience, Customer Service, Educational Opportunity, Footwear, News, Sales Training, Shoe Market
At the National Retail Federation’s annual Big Show this week in New York City, brick-and-mortar was at the center of the conversation. With the pandemic era fully behind us, customers are returning to stores, and brands and retailers are looking for ways to make the...
by admin | Jan 14, 2025 | Brick & Mortar, News
Photo courtesy Surf Diva A two story building with yellow banners that read SURF DIVA just a few blocks from the Pacific Ocean in La Jolla, California: it looks like, well, just a surf shop. But the truth is far from that. The best surf shops are more than a brick...
by admin | Jan 12, 2025 | Digital Advertising, E-Commerce, Email Marketing, m-commerce, Resources, Retail Strategy, SEO, Social Commerce, Social Media, Story Telling, Website
Let me guess, you’d rather be on your board than thinking up marketing schemes. Want the secret to getting back outside? A solid digital marketing pipeline. With marketing in place, you can rest easy that customers are going to find your store, find their gear,...
by admin | Jan 10, 2025 | Brick & Mortar, E-Commerce, News, Resources, Retail Strategy, Retail Technologies
Credit: Getty Images by Dimitrios Kambouris There’s no denying it: consumers are constantly interacting with social platforms, engaging with creators, and exploring virtual spaces. However, while marketers and brands have been hyperfocused on building a digital...
by admin | Jan 7, 2025 | Community, Educational Opportunity, Industry, News, Private Label, Resources, Retail Partners, Retail Strategy, Skateboard, Small Business, SUP, Surf, Trade Shows
Surf Expo Show Director Roy Turner and Bob Hurley of FLORENCE, which is exhibiting at Surf Expo January. File photo by SES. The largest gathering of watersports and coastal lifestyle professionals returns in just one month to the Orange County Convention Center...
by admin | Jan 5, 2025 | Resources, Retail Strategy, Shipping
When you think about how to optimize your shipping operations, the freight you receive from vendors might not be the first thing that comes to mind. However, you have more control over your inbound shipping than you may realize, and when you have the right resources...
by admin | Dec 31, 2024 | Resources, Surf
While surfing is generally considered a warm water sport, temperature need not dictate your enjoyment of the ocean. In fact, if you can brave the elements encased in rubber, you’d stand a much better chance of scoring uncrowded perfection. The only problem is staying...
by admin | Dec 27, 2024 | Brick & Mortar, Clearance Sales / Discounting, Holiday, News, Retail Strategy
1. Greeting Customers Greet at the Door: Have someone greet people when they enter your retail store to tell them what is on sale with, “Good morning. The whole store is 20 percent off.” You want to interrupt them before they get to the counter...
