Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.


“From Family Legacy to Modern Success: The Island Water Sports Story” by Cheyne Cottrell (Co-Owner of Island Water Sports) via Trackfly blog

“From Family Legacy to Modern Success: The Island Water Sports Story” by Cheyne Cottrell (Co-Owner of Island Water Sports) via Trackfly blog

Hi, I’m Cheyne Cottrell, General Manager and Co-Owner of Island Water Sports. My family has been riding the waves of the surf retail industry since 1977. This is my short story of how we navigated decades of challenges and expanded into new opportunities. I’ve also...
“7 Critical Service Failures Driving Customers Away (And How Training Solves Them)” by Bob Phibbs via The Retail Doctor blog

“7 Critical Service Failures Driving Customers Away (And How Training Solves Them)” by Bob Phibbs via The Retail Doctor blog

The scene plays out in one of America’s most prestigious department stores: A customer looking to purchase a high-end coat walks the sales floor for 15 minutes. During that time, not a single employee acknowledges him. Some are busy with their phones; others are...
“Unlocking Inbound Shipping Success: 5 Must-Have Resources to Overcome Your Challenges” by Leah Palnick via PartnerShip plus expanded BRA Shipping Program Benefit for DRMs

“Unlocking Inbound Shipping Success: 5 Must-Have Resources to Overcome Your Challenges” by Leah Palnick via PartnerShip plus expanded BRA Shipping Program Benefit for DRMs

When you think about how to optimize your shipping operations, the freight you receive from vendors might not be the first thing that comes to mind. However, you have more control over your inbound shipping than you may realize, and when you have the right resources...
“How to Level the Technology Playing Field for Brick-and-Mortar Retail” by Kal Amin via Total Retail

“How to Level the Technology Playing Field for Brick-and-Mortar Retail” by Kal Amin via Total Retail

Credit: Getty Images by MoMo Productions Competing in the tech-saturated business landscape is easier than you might think Industries are rapidly adopting artificial intelligence. Today, 83 percent of companies are prioritizing AI in their business plans,...
“CARV Expo Shakes Up the Board Sports Industry With a New West Coast Trade Show That Promises to Be More Than a Brand Showcase” PR via Surfer Mag

“CARV Expo Shakes Up the Board Sports Industry With a New West Coast Trade Show That Promises to Be More Than a Brand Showcase” PR via Surfer Mag

Image of a vintage copy of The Surfer Quarterly over from when an issue only cost $.75 courtesy of Surfer Mag SAN DIEGO — CARV Expo, taking place June 20–22 at the San Diego Convention Center, will bring together board sports brands, retailers, athletes, media, and...
“Why industry data is important for specialty retailers plus insightful interview with George Leichtweis (BRA Chairman and Owner of Modern Skate & Surf)” via Trackfly blog

“Why industry data is important for specialty retailers plus insightful interview with George Leichtweis (BRA Chairman and Owner of Modern Skate & Surf)” via Trackfly blog

Push play to listen to this insightful interview of George The begining of Modern Skate and Surf MARK‍‍George, could you tell me a little bit about the history of Modern Skate and Surf, you’ve been around since 1979 is that right? GEORGEThat’s correct. I...