Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.
by admin | Dec 19, 2024 | Community, Debate, Interviews, Opinion, Skate Art, Skateboard, Surf
The skateboard virtuoso and documentary filmmaker on why surfing, skating and well, everything, is a creative endeavor If you ask documentary filmmaker Stacy Peralta, everything in life can be approached as art, down to the most menial of vocations, the most rote and...
by admin | Dec 17, 2024 | Brick & Mortar, Customer Experience, Customer Service, HR, Resources, Sales Training, Staffing
.A silent revolution is taking place. It’s not about the latest technology or the newest product trends. Instead, it’s about something more fundamental: how we interact — or don’t interact — with each other in retail stores.I’ve witnessed the...
by admin | Dec 15, 2024 | Community, Educational Opportunity, Industry, News, Private Label, Resources, Retail Partners, Retail Strategy, Skateboard, Small Business, SUP, Surf, Trade Shows
Surf Expo Show Director Roy Turner and Bob Hurley of FLORENCE, which is exhibiting at Surf Expo January. File photo by SES. The largest gathering of watersports and coastal lifestyle professionals returns in just one month to the Orange County Convention Center...
by admin | Dec 13, 2024 | Digital Advertising, E-Commerce, Email Marketing, m-commerce, Resources, Retail Strategy, SEO, Social Commerce, Social Media, Story Telling, Website
Let me guess, you’d rather be on your board than thinking up marketing schemes. Want the secret to getting back outside? A solid digital marketing pipeline. With marketing in place, you can rest easy that customers are going to find your store, find their gear,...
by admin | Dec 11, 2024 | Brick & Mortar, Customer Experience, Customer Loyalty, Customer Service, Data Driven Performance, Holiday, Omnichannel, Resources, Retail Strategy, Retail Technologies
Credit: Getty Images by zeljkosantrac It’s that time of the year when sales take on new horizons and retailers have the opportunity to capitalize on fresh consumer enthusiasm during the holiday season. The festive period is here, and retailers must prepare and refine...
by admin | Dec 9, 2024 | Email Marketing, Resources, Retail Strategy, Retail Technologies, Story Telling
Credit Getty Images by D3sign For marketers, no time is more crucial than the holiday season to connect with consumers through personalized offers and messages. This year, personalization is more powerful than ever, with Optimove Insights data showing a 227 percent...
by admin | Dec 7, 2024 | Brick & Mortar, HR, Sales Training, Staffing
My parents divorced when I was 11. For a long time, I felt there was something I could have done to prevent it. I thought I had some magical power to change the circumstances, which I guess is common in children of divorce. The feeling that the past could...
by admin | Dec 5, 2024 | Brick & Mortar, Customer Experience, Footwear, Industry, News, Shoe Market
The Vans store on Oxford Street. – Tom D Morgan The U.K. is one of the brand’s biggest markets and it’s often an early adopter in the direction that the brand is heading in. Vans is returning back to its skateboarding roots, and that comes with a...
by admin | Dec 3, 2024 | Apparel /Fashion, HR, Industry, News, Retail Crime, Retail Strategy, Retail Technologies
Let’s be honest – when it comes to retail fraud, the online world grabs all the attention – and probably justifiably so. Last year, losses stemming from internet shopping scams and duplicity approached $400 million, according to statistics from the Better Business...
by admin | Dec 1, 2024 | Brick & Mortar, Clearance Sales / Discounting, E-Commerce, Holiday, News, Predictions, Retail Economy, Statistics
A worker stands inside an apparel store at the American Dream Mall on Friday. Sister mega-center Mall of America said that more than 13,000 shoppers came through the doors in the first hour it was open on Black Friday. Kena Betancur via Getty Images With deals all...
