Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.
by admin | Mar 25, 2024 | Community, News, Wake Skate, Wake Surf, Wakeboard, Women's Market
Empowerment and building confidence are the foundations of MasterCraft’s Let Her Rip powered by Progressive. Courtesy MasterCraft Female-focused campaign empowers women and inspires boating confidence; includes mentorship from MasterCraft athletes Meagan Ethell,...
by admin | Mar 23, 2024 | Brick & Mortar, Footwear, News, Retail Economy, Shoe Market
The Nike Air Max Dn, which launches March 26 in 4,000 doors. Photo courtesy of Nike Inc. Nike executives detail how the company plans to return to bigger growth. Plus, why Converse’s sales dropped double digits. This article is available to Shop Eat Surf Executive...
by admin | Mar 19, 2024 | News, Social Media
Teen social media users are in for a year of frustrating surprises. That’s because both the U.S. Senate and social media platform founders are facing pressures to make 2024 a year of remediation. YouTube expanded parental controls back in 2021,...
by admin | Mar 17, 2024 | Book Review, Community, Outdoor, Product Reviews, Reviews, Surf
Stoke your child’s curiosity of the ocean with these twelve awesome surf books for kids. Photo: Torsten Dederichs//Unsplash. Reading is beneficial for everyone, but especially children. It helps to strengthen the brain, build vocabulary, stimulate the imagination, and...
by admin | Mar 15, 2024 | Accounting and Business Services, Brick & Mortar, Credit Card Processing, News, Point of Sale, Resources
Credit: Getty Images by Westend61 Visa, Mastercard, and the banks that issue cards with them agreed to pay $30 billion in a lawsuit settlement that was first brought to the courts by merchants in 2005 . In reaching a settlement, Visa and Mastercard agree to lower...
by admin | Mar 13, 2024 | Brick & Mortar, Community, Customer Experience, News, Retail Strategy, Skate Art
Kids at a Michaels birthday party. Starting at $299, Michaels will help customers organize two-hour parties for up to eight children. Courtesy of Michaels The crafts retailer reimagined its class offering and introduced a party planning service for children in the...
by admin | Mar 11, 2024 | Brick & Mortar, Customer Service, Educational Opportunity, HR, Resources, Retail Strategy, Sales Training
When you’re looking for a Retail Sales Strategy that works, it’s simple: you need to be brilliant on the basics. I had been hired in my business consultant role by a man looking to open a new store. After assessing the location and...
by admin | Mar 9, 2024 | Brick & Mortar, Community, Competitions, News, Resources, Retail Technologies, Sales Training
Photo Courtesy of ENDVR Sales contests are powerful tools for brands. They incentivize and motivate sales associates to talk about their products and sell them to customers. And this extra push goes a long way for brands. In this article, we will explain how to...
by admin | Mar 7, 2024 | BRA Community Partners, Community, Customer Experience, Customer Loyalty, Industry
How to Start a Fundraising Program and Make a Difference | Credit: Getty Images by Peter Dazeley In today’s world, retail companies are faced with intense competition and are constantly seeking ways to differentiate themselves from their competitors. One...
by admin | Mar 5, 2024 | BRA Community Partners, Community, DIY, News, Skateboard
Wonders Around The World (WAW) is a 100% volunteer-run charitable organization whose mission is to make skateboarding accessible worldwide through the value of “Inclusion, expression, and development through empowerment”. WAW has traveled the world with a crew of...
