Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.
by Doug Works | Mar 4, 2025 | Book Review, Industry, Reviews, SUP, Surf, Surf Expo, Trade Shows
Leading up to the most recent Surf Expo Trade Show, George (BRA Chairman and owner of Modern Skate & Surf) and I were evaluating potential guest speakers for our Board Retailers Association (BRA) Surf Expo Kickoff Breakfast, which was slated to happen on Day 1 of...
by admin | Mar 2, 2025 | Brick & Mortar, Customer Experience, News, Surf
Surfing just has that “cool factor.” Photo: Kenny Morris//World Surf League “Cool is spent. Cool is empty. Cool is ex post facto. When advertisers and pundits hoard a word, you know it’s time to retire from it…I want to suggest, therefore, that we begin to avoid...
by admin | Feb 28, 2025 | Awards, Legends, News, Skateboard
Photo / @skateboardinghalloffame Instagram A new batch of legends have been cemented into the Skateboarding Hall of Fame. The Skateboarding Hall of Fame has officially announced its 2025 class of inductees, and this impressive list features some of the most...
by admin | Feb 26, 2025 | Brick & Mortar, Commercial Real Estate, News, Predictions, Resources, Retail Strategy
In our latest Retail Real Estate Outlook, discover how retailers are adapting to a market where vacancy rates are at historic lows, while store closures continue to outpace openings. Learn which markets are emerging as retail hotspots and what strategies leading...
by admin | Feb 24, 2025 | Artificial Intelligence / CHAT GPT, Brick & Mortar, Resources, Retail Technologies
Artificial intelligence (AI) is no longer just a buzzword—it’s becoming an essential tool for brick-and-mortar success. I recently wrote about the dangers of some of the tools being deployed to frontline staff creating Retail’s AI Taskmasters. This...
by admin | Feb 22, 2025 | Brick & Mortar, Consumer Behavior, Point of Sale, Resources, Retail Economy
Wanamaker’s Department Stores is generally credited with being the first retailer to price its products ending in 99 cents rather than rounding it up to the next dollar. Legend or reality, we do know the practice has become the foundation of most retailers’...
by admin | Feb 20, 2025 | Competitions, Customer Experience, Event Planning, News, Outdoor, Skateboard, SUP
I checked my carotid pulse. It was there. February 25, 2024. 0300 hours. Radial pulse next. Blood was flowing through my wrist. “What in the hell is happening?” My back popped, but not much. I drank water, feeling dehydrated. I shifted my position in bed....
by admin | Feb 16, 2025 | Brick & Mortar, Customer Experience, Customer Service, HR, Resources, Retail Strategy, Sales Training, Staffing
What to do when your retail employees are standing around during those quiet store moments?Sure, you’re fine with them taking a quick breather after dealing with a demanding customer or wrapping up a task. We all need that. But there’s still that line...
by admin | Feb 14, 2025 | Brick & Mortar, Customer Experience, Event Planning, Holiday, Industry, News, Retail Strategy, Skate Art, Skateboard
As Skate Shop Day approaches, here are five reasons to support your local skate shop. Supporting your local skate shop is one of the most important things you must do as a skateboarder. Artist Henry Jones has a beautiful breakdown of his top five reasons...
by admin | Feb 12, 2025 | Brick & Mortar, Commercial Real Estate, Industry, News, Retail Economy, Retail Strategy, Surf
ecker Surfboards in Malibu may be closing, but in its wake shop manager Mitch Taylor sees an opportunity to open his own business. Malibu‘s had a rough go lately, and the Chapter 11 bankruptcy of Liberated Brands isn’t helping. Caught in the downward spiral of the...
