Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.
by admin | Aug 10, 2023 | BRA Community Partners, Educational Opportunity, Industry, News, Outdoor, Resources, Retail Strategy, Retail Technologies, Skateboard, Snowboard, Surf, Trade Shows
SES file photo Expect plenty of newness come September for the Surf Expo Summer show. That includes roughly 30% of the exhibitor makeup being new, a continued uptick of buyers and brands from specialty outdoor outfitters, and the growing presence of emerging...
by admin | Aug 6, 2023 | E-Commerce, News, Retail Strategy, Retail Technologies
Credit: Getty Images by Vithun Khamsong Even in its earliest form, commerce has always been centered around conversation. The evolution to e-commerce seemed to de-center that conversational element, though. Without a person to speak with, conversation was relegated to...
by admin | Aug 6, 2023 | Associate Members, Resources, Retail Strategy
So let’s get down to something important. In times like these, the winners are those that can become hyper-focused on the truly important things. It’s very easy to get distracted by the problems that exist in our industry, to throw up your hands and just...
by admin | Jul 31, 2023 | E-Commerce, m-commerce, News, Retail Strategy, Retail Technologies, Social Commerce, Social Media
PHOTO: CANVA TikTok is reportedly preparing to capitalize on its social commerce success with a marketplace that could launch as soon as early August, people familiar with the matter told The Wall Street Journal. The store would focus on selling...
by admin | Jul 30, 2023 | News, Retail Economy, Statistics
Retail sales continued an upward trend in June despite slower job gains and a cooling economy. The U.S. Census Bureau reported retail sales in June were up 0.2% from May and up 1.5% year over year. In May, sales were up 0.5% month over month and up 2% year over year....
by admin | Jul 29, 2023 | Brick & Mortar, Community, Corona Virus, Industry, News, Resources, Skateboard
The most stable part of skating used to be the price of a skateboard. Whatever the brand, whatever the graphic, in America, a pro board cost about $55. But unless you get skateboards for free, you’ve probably noticed that, lately, you’ve been paying more for them....
by admin | Jul 28, 2023 | Brick & Mortar, Commercial Real Estate, News, Resources, Retail Strategy
A busy road lined with strip centers. In Q2, demand for retail space in the suburbs outpaced demand in downtown markets, according to CBRE. “Strip Mall City” by Jacob Norlund is licensed under CC BY 2.0 As more retailers move to strip centers, space is opening up at...
by admin | Jul 27, 2023 | Giveaway, m-commerce, News, Retail Strategy, Retail Technologies, Social Media
The Crystal Media team is frequently on the road at business conferences, meets retailers at various events, and interacts with business owners on social media. As a result, we often come across a set of common questions from retailers. Today, we’d like to...
by admin | Jul 25, 2023 | Brick & Mortar, Customer Experience, Customer Loyalty, Resources, Retail Strategy, Retail Technologies, Reviews
Authenticity is at the forefront of every consumer buying decision, thus making reviews a barometer for a product and a company’s trustworthiness. Forty-nine percent of consumers trust reviews as much as personal recommendations...
by admin | Jul 24, 2023 | Community, Industry, News, Surf
Clockwise from left: Duke Aipa and Pat Tenore during the exhibition’s opening reception; A floral arrangement and show flyer at the event. Photos by SES. Guest after guest couldn’t stop greeting and taking photos with RVCA founder Pat...
