Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.
by admin | Jul 3, 2024 | Brick & Mortar, Community, Holiday, Inventory Management, Merchandising, Resources, Retail Strategy, Sales Training, Story Telling
Christmas in July. We’ve all heard the phrase as a marketing slogan, but Planning Ahead for Successful Holidays is a better concept. By strategizing early, you can ensure your store is prepared to meet customer demands, optimize inventory, and create memorable...
by admin | Jun 29, 2024 | Brick & Mortar, Community, Industry, News, Skateboard, Small Business
Sixes and Sevens new location in Oceanside Skate shops are often the pillar of local skate scenes across the globe and are always going above and beyond to do great things for their communities. And while “core” shops exist all over the world,...
by admin | Jun 25, 2024 | Community, Competitions, Industry, News, Snowboard
Photo: Joshua Duplechian / X Games U.S. Ski & Snowboard and X Games just announced they are collaborating to create The Winter X Games Series. The newly minted series will include U.S. Ski & Snowboard World Cup events, the Toyota U.S....
by admin | Jun 21, 2024 | Brick & Mortar, Community, Customer Experience, Customer Loyalty, Footwear, News, Retail Strategy, Retail Technologies, Shoe Market
The Sneaker Hub in Foot Locker’s new store concept is a space where shoppers can customize the laces of their new shoes, pick up online orders or sign up for the loyalty program. Courtesy of Foot Locker, Inc. A new mobile app will join the refreshed FLX Rewards...
by admin | Jun 19, 2024 | Artificial Intelligence / CHAT GPT, Brick & Mortar, Customer Experience, Merchandising, Omnichannel, Retail Strategy, Retail Technologies
Credit: Getty Images by sdominick The fusion of digital and physical shopping experiences is a strategic imperative in today’s retail environment. Omnichannel coupon experiences embody this fusion, allowing retailers to seamlessly connect with customers across...
by Doug Works | Jun 17, 2024 | Book Review, News, Opinion, Product Reviews, Surf, Trade Shows
Last Summer, I started noticing a few Instagram posts from a number of our Retail Members including BRA Distinguished Retail Member Hansen Surf Shop in Encinitas and a number of outdoor adventure shop members about this interesting surf adventure book for kids called...
by admin | Jun 13, 2024 | Competitions, News, Olympics, Opinion, Surf
Vahine Feirro on her way to victory at Teahupo’o. Photo: Ed Sloane//WSL No surf fan was surprised when Vahine Fierro won last month’s historic Tahiti Pro. Fierro was raised on the detonating Teahupo’o barrels that can send chills through the spines of many...
by admin | Jun 9, 2024 | Brick & Mortar, Customer Loyalty, News, Resources, Retail Technologies
In today’s competitive retail landscape, providing a seamless customer experience is no longer enough. Consumers and businesses increasingly seek flexible and personalized financial solutions at the point of sale (POS). Since 2018, POS lending products have...
by admin | Jun 7, 2024 | Community, Industry, News, Surf, Sustainability
Not the worst idea, actually. Photo: Hawaiian Airlines Believe it or not, those inflatable airline life vests flight attendants are forced to perform weird presentations with have an expiration date. While the lifespan of your typical vest is (according to the...
by admin | Jun 5, 2024 | Apparel /Fashion, Brick & Mortar, News, Retail Crime, Safety and preparedness
Retailers like TJ Maxx are turning to body cameras to keep stores safe. Eva Marie Uzcategui/Bloomberg/Getty Images/File New YorkCNN — Hourly retail security workers are now wearing police-like body cameras at major stores. Retail giant TJX, the parent...
