Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.
by admin | Aug 21, 2022 | Educational Opportunity, News, Resources, Retail Strategy, Retail Technologies, Trade Shows
In business, this is a metaphor for what resources and strategies are available to you in order to achieve your goal. The quiver holds the arrows, you as the store owner are the archer and the target is your retail business goal. The relationships to this metaphor are...
by admin | Aug 20, 2022 | Awards, Competitions, News, Surf
The surfers came. And Teahupo’o absolutely delivered all week. While the waves weren’t quite as big for finals day, the conditions were clean and glorious throughout as Courtney Conlogue made a late-season push, winning at Teahupo’o and Miguel Pupo nabbed his maiden...
by admin | Aug 19, 2022 | Brick & Mortar, Retail History, Retail Strategy, Retail Technologies
Brick-and-mortar retail is in a technology boom. While innovations like self-checkout, mobile apps, and digital kiosks were already popping up in stores, the pandemic only accelerated the adoption of new technologies to connect with customers and keep them safe....
by admin | Aug 18, 2022 | Guerilla Marketing, News, Skate Art, Skateboard
A few weeks ago we came across what we thought was the most bizarre skateboarding collab of the year: Paris Saint-Germain Football Club and Clown Skateboards. How did a British skateboard company that none of us had ever heard of before, and only boasts a few...
by admin | Aug 17, 2022 | Industry, News, Resources, Retail Strategy, Seasonal Products, Skateboard, SUP, Surf, Trade Shows, Wake Skate, Wake Surf, Wakeboard
Photo courtesy of Surf Expo PRESS RELEASES | Re-Published August 2022 ORLANDO, Fla.– (July 25, 2022) Surf Expo, the premier watersports and coastal lifestyle tradeshow, returns to the Orange County Convention Center in Orlando on Sept. 8-10 in the West Concourse with...
by admin | Aug 16, 2022 | Community, Film Review, Skateboard, Social Issues
My morning ritual begins by checking my text messages, followed by pruning my inbox from companies trying to sell me things and then setting my daily agenda. Today was no different but as I checked off empty white boxes next to eComms that would soon be directed to...
by admin | Aug 15, 2022 | Brick & Mortar, Community, Distinguished Retail Members, Industry, News, Retail History, Surf, Tourism
Ron Jon Surf Shop at Disney Springs in Orlando, Florida – SES file photo By Tiffany Montgomery | Published Aug 2022 We speak to Ron Jon Surf Shop President Michele Goodwin, who provides very interesting details about sales and brand trends at the important...
by admin | Aug 14, 2022 | Brick & Mortar, HR, Retail Strategy
Are you guilty of giving your employees too many perks? Or, are you not giving them enough? I read about a Canadian candy company looking for a Chief Candy Officer. The benefits? For a salary of up to $100,000, they get to taste 3,500 products every month. The...
by admin | Aug 13, 2022 | Brick & Mortar, Predictions, Retail Strategy
It may seem like only yesterday that you heard kids singing, “No more pencils, no more books…” but here we are again deep into the 2022 Back-to-School season for retailers who supply all the stuff students need (and maybe don’t need) for their return to classes. And...
by admin | Aug 12, 2022 | News, Social Issues, Surf
Andy Lyon decided that a rock needed to be implanted into this surfboard and the consequences for his actions are proof that it’s not okay anymore. Photos: Screenshot/YouTube In the first week of August, a Malibu resident named Andy Lyon took off on a wave at...
