Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.
by admin | Aug 12, 2024 | Brick & Mortar, HR, Resources, Retail Strategy, Sales Training
How to motivate retail employees … It’s a subject retailers routinely ask about. My answer is always the same: You don’t. That might sound strange to hear from a motivational speaker, so let me explain. You can try to motivate a retail employee with...
by admin | Aug 10, 2024 | Community, News, Surf
The town of Lahaina, one year after a wildfire tore through it. Photo: YouTube//Screenshot In the first weeks of August, 2023, fires broke out on the island of Maui. It was clear very quickly that they would be bad, and bad they were. By August 8, officials...
by admin | Aug 8, 2024 | Accounting and Business Services, Data Driven Performance, Point of Sale, Resources, Retail Strategy
Entering purchase orders is one of the tasks most retailers hate doing. Just thinking about working on it is already exhausting, especially since most retailers want to be on the sales floor with customers. However, you might not realize that having all your...
by admin | Aug 4, 2024 | Brick & Mortar, Competitions, News, Olympics
The surf competition at the 2024 Olympics takes place at Teahupo’o, Tahiti, French Polynesia. Photo by Azathoth Pics / Stock.adobe.com. Gabriel Medina’s name hit the mainstream this week, reaching far beyond the surf community during the surf competition at the...
by admin | Aug 2, 2024 | Community, Industry, News, Opinion, Retail Strategy, Skateboard, Skateboard Film Review
MOVIE INFO A group of skaters unite to save their local skateshop. Genre: Comedy Original Language: English Director: Ryan Peimer, Sarah Tang, Zack Whyel Producer: Curt Braden, Jerod Jacobs, Sarah Tang Writer: Zack Whyel...
by admin | Jul 30, 2024 | Brick & Mortar, HR, Resources, Retail Strategy
Retail managers must find effective ways to motivate teams and celebrate their successes to maintain high performance and meet sales goals. Only when you can answer an associate’s internal question, “What’s in it for me?” can you move the...
by admin | Jul 24, 2024 | Brick & Mortar, HR, Resources, Retail Strategy
Hiring in retail is tricky. As a result, the good people behind Outdoor Industry Jobs are often asked about best practices for getting good candidates, and they wanted me to share the following 4 possible strategies to help find and hire top talent: Brag. A...
by admin | Jul 22, 2024 | Customer Loyalty, Gift Cards, News, Retail Strategy
Credit: Getty Images by Adem Percem Increasing customer loyalty is always top of mind for retailers. Loyal customers spend more money at their favorite businesses, patronize shops more often, and promote the brands they love to other consumers in their networks. To...
by admin | Jul 19, 2024 | News, Outdoor, Product Reviews
Photos by Cameron Martindell for The Daily. There was lots of great gear at the Outdoor Retailer Summer show. The Daily’s gear expert, Cameron Martindell, cruised the aisles to find the products that stood out. At Outdoor Retailer Summer this June, I visited...
by admin | Jul 17, 2024 | Brick & Mortar, Commercial Real Estate, Merchandising, News, Point of Sale, Resources, Retail Strategy, Retail Technologies
I’ve seen a common misconception in my experience with retail transformations, including recent showroom makeovers with an outdoor power equipment store, a window fashions retailer, and a beverage store chain. Retailers often think they need a complete...
