Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Retailer Showcase: Surf Diva” by Cash Lambert via American Surf Magazine

by admin | Jan 14, 2025 | Brick & Mortar, News

Photo courtesy Surf Diva A two story building with yellow banners that read SURF DIVA just a few blocks from the Pacific Ocean in La Jolla, California: it looks like, well, just a surf shop. But the truth is far from that.  The best surf shops are more than a brick...

“How Bridging the Physical and Digital Worlds With Creator Content is Revolutionizing Retail Advertising” by Michael Girgis via Total Retail

by admin | Jan 10, 2025 | Brick & Mortar, E-Commerce, News, Resources, Retail Strategy, Retail Technologies

Credit: Getty Images by Dimitrios Kambouris There’s no denying it: consumers are constantly interacting with social platforms, engaging with creators, and exploring virtual spaces. However, while marketers and brands have been hyperfocused on building a digital...

“7 Ways How To Grow Your Retail Sales The Week After Christmas” by Bob Phibbs via The Retail Doctor Blog

by admin | Dec 27, 2024 | Brick & Mortar, Clearance Sales / Discounting, Holiday, News, Retail Strategy

1. Greeting Customers Greet at the Door: Have someone greet people when they enter your retail store to tell them what is on sale with, “Good morning. The whole store is 20 percent off.” You want to interrupt them before they get to the counter...

“Nike CEO: Wholesale partners ‘feel we’ve turned our back on them’” by Cara Salpini via Retail Dive

by admin | Dec 23, 2024 | Brick & Mortar, Community, DTC, Footwear, Holiday, News, Shoe Market

A Nike store at The Grove shopping center in Los Angeles. CEO Elliott Hill said he traveled extensively in his first two months in the role to get a sense of the retailer’s operations. Cara Salpini/Retail Dive Elliott Hill, who just took over the top spot in October,...

“Why industry data is important for specialty retailers plus insightful interview with George Leichtweis (BRA Chairman and Owner of Modern Skate & Surf)” via Trackfly blog

by admin | Dec 21, 2024 | Brick & Mortar, Distinguished Retail Members, Legends, Resources, Retail History, Retail Strategy, Retail Technologies

Push play to listen to this insightful interview of George The begining of Modern Skate and Surf MARK‍‍George, could you tell me a little bit about the history of Modern Skate and Surf, you’ve been around since 1979 is that right? GEORGEThat’s correct. I...

“Unplugged: The Real Reason Your Store Associates Can’t Connect With Customers” by Bob Phibbs via The Retail Doctor Blog

by admin | Dec 17, 2024 | Brick & Mortar, Customer Experience, Customer Service, HR, Resources, Sales Training, Staffing

.A silent revolution is taking place. It’s not about the latest technology or the newest product trends. Instead, it’s about something more fundamental: how we interact — or don’t interact — with each other in retail stores.I’ve witnessed the...