by admin | Apr 6, 2023 | BRA Community Partners, Community, Competitions, News, Olympics, Skateboard
For Alexis Sablone, skateboarding was never supposed to be the thing, which is not something you expect to say of a person who does their thing at the Olympic level. But Sablone is a multi-hyphenate who walks the walk, an artist and designer and architect with...
by admin | Mar 30, 2023 | Community, Debate, News, Outdoor, Snowboard
Mayflower would be missing out on an important part of snow culture. Photo: Jack Dawe How is this still a thing? At the moment, just a few major American ski resorts prohibit snowboarders: Mad River Glen in Vermont, and Deer Valley and Alta, both in Utah....
by admin | Mar 21, 2023 | Community, Industry, Legends, News, Rest In Peace, Retail History, Surf
Clockwise from top left: Jim Jenks in the Op days; Jim with his last truck; the famous Op corduroy shorts. Photos courtesy of Junior Jenks and the Surfing Walk of Fame. Jim Jenks, the former surf shop worker who turned Ocean Pacific into an industry-defining...
by admin | Mar 15, 2023 | Community, Customer Experience, Holiday, News, Retail Strategy
With St. Patrick’s Day just around the corner, consumers are donning green clothes and buying green food dye in preparation for the lucky holiday — and more people are celebrating than ever before. This year, 61% of consumers plan to celebrate St. Patrick’s Day, up...
by admin | Mar 14, 2023 | Community, Debate, Industry, Skateboard, Social Media
If you’re a skate nerd in 2023 it seems there’s no better place to be than on Instagram. For every niche you can dream of, there is a fellow skater out there compiling all known photos and clips of that specific skater, trick, or spot for your viewing pleasure. You...
by admin | Feb 28, 2023 | Community, Competitions, Debate, Industry, News, Olympics, Snowboard
Ayumu Hirano competes in the Dew Tour High Air & Best Trick Jam at Copper Mountain MIKE YOSHIDA If you overhear someone today commenting on the “rivalry” between skiers and snowboarders, chances are they were around in the ’70s when snowboarders began to join the...