Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.


“A BEGINNER’S GUIDE TO OPENING A SKATE SHOP” by Larry Lanza and Aubrey Fisch via Jenkem Mag

“A BEGINNER’S GUIDE TO OPENING A SKATE SHOP” by Larry Lanza and Aubrey Fisch via Jenkem Mag

by | Jul 6, 2022 | Brick & Mortar, Commercial Real Estate, Community, Customer Loyalty, HR, Industry, Retail History, Retail Strategy, Skateboard

Similar to how we cling to technology of the past, as skaters, we also hang on tight to the olden ways of doing commerce. Handshake agreements, payment in products, and brick-and-mortar retail locations are all things that many industries have moved past or at...
“Life Jacket Essentials: What to Keep in Your Life Jacket if You Want to Get Found” by Mario Vitone via Wakeboarding Mag courtesy of U.S. Coast Guard

“Life Jacket Essentials: What to Keep in Your Life Jacket if You Want to Get Found” by Mario Vitone via Wakeboarding Mag courtesy of U.S. Coast Guard

by | Jun 24, 2022 | Community, Safety and preparedness, Wake Skate, Wake Surf, Wakeboard

Pockets in life jackets serve an important purpose. The best life jackets have pockets for a reason – Mario Vittone explains what to keep in them in case of an emergency. Courtesy U.S. Coast Guard When it comes to life jackets, there can be a big difference between...