Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Transactional reward programs are easy, but do they build customer loyalty?” by Tara Kirkpatrick via Retail Wire

by admin | Aug 25, 2022 | Brick & Mortar, Community, Customer Loyalty, Debate, Retail Strategy, Retail Technologies

Another day, another retail loyalty program launch. Bath & Body Works earlier this week debuted its “new” rewards program, which was soft-launched in July after it began testing in March. Bath & Body Works joins a slew of retailers and brands,...

“Who is Strike Visuals and how can they help you to make your shop even more recognizable at events?” by Doug Works, BRA Executive Director

by admin | Aug 24, 2022 | Associate Members, Community, Event Planning

Strike Visuals is one of the newest BRA Supporting Vendor Partner and has been leading the industry with high-quality promotional event products for years. Founded by the Stewart brothers in search of finding the best solutions for outdoor inflatable race arches and...

“STAY ON BOARD: THE LEO BAKER STORY – Takeaways From a Must-See Documentary” by Anthony Pappalardo via Artless Industria

by admin | Aug 16, 2022 | Community, Film Review, Skateboard, Social Issues

My morning ritual begins by checking my text messages, followed by pruning my inbox from companies trying to sell me things and then setting my daily agenda. Today was no different but as I checked off empty white boxes next to eComms that would soon be directed to...

“Retail Check In: Ron Jon Surf Shop” by Tiffany Montgomery via Shop Eat Surf (Executive Edition)

by admin | Aug 15, 2022 | Brick & Mortar, Community, Distinguished Retail Members, Industry, News, Retail History, Surf, Tourism

Ron Jon Surf Shop at Disney Springs in Orlando, Florida – SES file photo By Tiffany Montgomery | Published Aug 2022 We speak to Ron Jon Surf Shop President Michele Goodwin, who provides very interesting details about sales and brand trends at the important...

“‘Femme Ocean’ Tells the Stories of Four Women Breaking Boundaries in Surfing” by Staff via The Inertia

by admin | Jul 10, 2022 | Community, Surf, Women's Market

Maryam El Gardoum tears into a blue Moroccan wall. Photo: Femme Ocean. ‘Femme Ocean’ Tells the Stories of Four Women Breaking Boundaries in Surfing The ocean nearly took my life,” says filmmaker Annika von Schütz. “Now it’s giving me life.” Premiering July...

“4 Tips to Help Your Business Sell More Gift Cards” by Joe Keenan via Total Retail

by admin | Jul 7, 2022 | Community, Customer Loyalty, E-Commerce, Gift Cards, m-commerce, Resources, Retail Strategy

Consumer demand for gift cards, both physical and digital, continues to rise. According to the Gift Cards – Global Market Trajectory & Analytics report, the global gift card market is forecast to reach $1.4 trillion(USD) by 2026, growing at a compound...