Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“The flashy and painful parts” by Cole Nowicki via Simple Magic

by admin | Sep 7, 2024 | BRA Community Partners, Brick & Mortar, Community, Customer Experience, Industry, News, Opinion, Skateboard

One thing that is certain is the uncertainty of our shared history, especially in the online age. Like a scar or a gaudy gold ring, the past only exists if we carry it with us and show it to everyone we can. There have always been those who’d rather not, instead,...

“Here’s What Lahaina Looks Like One Year After the Devastating Wildfires” by Alexander Haro via The Inertia

by admin | Aug 10, 2024 | Community, News, Surf

The town of Lahaina, one year after a wildfire tore through it. Photo: YouTube//Screenshot In the first weeks of August, 2023, fires broke out on the island of Maui. It was clear very quickly that they would be bad, and bad they were. By August 8, officials...

“SKATESHOP (2021) Movie review” by BRA Executive Director Doug Works plus view trailer & full movie here

by admin | Aug 2, 2024 | Community, Industry, News, Opinion, Retail Strategy, Skateboard, Skateboard Film Review

MOVIE INFO A group of skaters unite to save their local skateshop. Genre: Comedy Original Language: English Director: Ryan Peimer, Sarah Tang, Zack Whyel Producer: Curt Braden, Jerod Jacobs, Sarah Tang Writer: Zack Whyel...

“Industry Veterans Weigh In on Sole Tech’s Legacy” by Tiffany Montgomery via Shop Eat Surf

by admin | Jul 15, 2024 | Community, News, Shoe Market, Snowboard

Clockwise from top left: Sole Tech Founder Pierre André Senizergues; head of marketing Don Brown; Pierre with former longtime Sole Tech exec Yasemin Oktay Hume. Far left photo courtesy of Sole Tech; others, SES file photos. Sole Technology has been an important part...

“Summer Action Steps That Prep Retailers for a Holiday Blizzard of Sales” by Bob Phibbs via the Retail Doctor Blog

by admin | Jul 3, 2024 | Brick & Mortar, Community, Holiday, Inventory Management, Merchandising, Resources, Retail Strategy, Sales Training, Story Telling

Christmas in July. We’ve all heard the phrase as a marketing slogan, but Planning Ahead for Successful Holidays is a better concept. By strategizing early, you can ensure your store is prepared to meet customer demands, optimize inventory, and create memorable...

“9 Core Skate Shops You Need to Visit in San Diego” by Brian Blakely via Transworld Skateboarding

by admin | Jun 29, 2024 | Brick & Mortar, Community, Industry, News, Skateboard, Small Business

Sixes and Sevens new location in Oceanside Skate shops are often the pillar of local skate scenes across the globe and are always going above and beyond to do great things for their communities. And while “core” shops exist all over the world,...