Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.


“Surf Expo to Host Exciting Lineup of Events, Networking, Seminars and Features at January 2024 Show” by Surf Expo staff via Surf Expo blog

“Surf Expo to Host Exciting Lineup of Events, Networking, Seminars and Features at January 2024 Show” by Surf Expo staff via Surf Expo blog

by | Dec 28, 2023 | Apparel /Fashion, Awards, BRA Community Partners, Community, Educational Opportunity, Industry, News, Private Label, Resources, Retail Strategy, Retail Technologies, Skateboard, SUP, Surf, Trade Shows, Wakeboard, Women's Market

Highlights include the 2024 Florida Shape Off, East Coast Surfing Hall of Fame Induction Ceremony, Learning Labs on important business topics, and an Industry Party. Surf Expo, the premier watersports and coastal lifestyle trade show, is offering a full roster of...
“Retail Holiday Sales: How to Sell to Men and Help Them Buy Like Heroes” by Bob Phibbs via The Retail Doctor Blog

“Retail Holiday Sales: How to Sell to Men and Help Them Buy Like Heroes” by Bob Phibbs via The Retail Doctor Blog

by | Dec 16, 2023 | Brick & Mortar, Community, Customer Service, Holiday, Merchandising, Opinion, Retail Strategy

As a retailer, I loved the day before Christmas Eve. All the planners had purchased, and the after-Christmas sales had begun. The guys were now considering going shopping… Historically, on Christmas Eve, the crowds gradually thin out, and you begin to notice...