Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.


“Is It Good Business to Allow Associates to Break or Bend Rules for Customers?” by Tom Ryan via Retail Dive plus 20 Retail Experts weigh in on this discussion

“Is It Good Business to Allow Associates to Break or Bend Rules for Customers?” by Tom Ryan via Retail Dive plus 20 Retail Experts weigh in on this discussion

by | Apr 26, 2023 | Brick & Mortar, Customer Experience, Customer Loyalty, Customer Service, HR, Private Label, Retail Strategy

When retail employees go “above and beyond,” which often involves deviating from organizational rules, it has been shown to enhance customer loyalty for the store. New university research shows it can also lift engagement for the infracting employee....
“5 Ways to Keep Wallet Share With In-Store Traffic” by Tara Kelly via Total Retail

“5 Ways to Keep Wallet Share With In-Store Traffic” by Tara Kelly via Total Retail

by | Apr 25, 2023 | Brick & Mortar, Customer Experience, Customer Loyalty, Customer Service, Retail Economy, Retail Strategy, Retail Technologies

Credit: Getty Images by Hinterhaus Productions Spring is here, lockdowns are a fading memory and the economic outlook is brighter. Although uncertainty abounds and wallets remain tight, we may be in for a softer landing than previously thought. You can celebrate...
“How Will Price Increases Impact Consumer Purchase Behavior?” by Greg Carlucci via Total Retail

“How Will Price Increases Impact Consumer Purchase Behavior?” by Greg Carlucci via Total Retail

by | Mar 28, 2023 | Consumer Behavior, Customer Loyalty, Data Driven Performance, E-Commerce, News, Predictions, Retail Economy, Retail Strategy, Retail Technologies

Credit: Getty Images by primeimages Over the last year, unprecedented inflation has caused dramatic shifts in consumer purchase behavior. According to Gartner research, 45 percent of consumers were extremely concerned about price increases heading into 2023....
“Why Retailers Must Embrace the ‘Phygital’ Experience” by Lisa Schneider and Ashley McMillin via Total Retail

“Why Retailers Must Embrace the ‘Phygital’ Experience” by Lisa Schneider and Ashley McMillin via Total Retail

by | Mar 17, 2023 | Brick & Mortar, Customer Loyalty, E-Commerce, Omnichannel, Resources, Retail Economy, Retail Strategy, Retail Technologies

Credit: Getty Images by ipopba The whirlwind of the pandemic and the fluctuating economy over the last few years has left retailers quickly adapting to the new demands of today’s consumers. Now that the dust has settled a bit, retailers continue to look for new ways...