Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Outdoor Retailers Give Customers Their Expertise for Free. Should They? – Here’s how shops can monetize non-paying customers who just want free information” by David Gladish via Outside Business Journal

by admin | Oct 22, 2022 | Customer Loyalty, Customer Service, Industry, Outdoor, Retail Strategy

Photo: Nikola Stojadinovic/Getty If you’ve ever worked in outdoor retail, you are probably all too familiar with a particular customer. They come in, use up your time and expertise to gain product knowledge and find the proper fit, subtly (or not so subtly) take a...

“Retailers Are you Blaming the Customer or Selling the Experience?” by Bob Phibbs via The Retail Doctor Blog

by admin | Oct 17, 2022 | Customer Service, Resources, Retail Strategy

I love checking out art museums on vacation. I usually meet the docent because I stand too close to the artwork and get an occasional “Step back, sir.” Art museums are sterile and quiet with people glaring at you, protecting the art. Music stores and other retail...

“How to Use Humor in Your Sales Presentation – the More Laughs, the More You Sell” by Bob Phibbs via The Retail Doctor Blog

by admin | Sep 12, 2022 | Community, Customer Service, HR, Resources, Retail Strategy

Want to increase your sales? Try adding humor! Here are eight tips for incorporating humor into your retail store or in-person sales presentation. With all the focus on features and benefits from manufacturers, many retail sales presentations can be dry and boring....

“4 Examples of Great Customer Service in 2022” by Bob Phibbs via The Retail Doctor Blog

by admin | Jul 9, 2022 | Brick & Mortar, Customer Service, Resources, Retail Strategy

I’ve written extensively about creating a customer service strategy, how to improve your retail customer service, and retail customer service on the front line so I was anxious to see what I’d encounter when a couple of weeks ago I traveled down...

“Building Lasting Customer Loyalty Amid Inflation” by Matt Ramerman via Total Retail

by admin | Jun 22, 2022 | Brick & Mortar, Customer Loyalty, Customer Service, Retail Strategy

The COVID-19 pandemic plus the war in Ukraine created a perfect storm for inflation, and now the prices of goods and services are dominating the minds of consumers everywhere. Annual inflation rose by 8.3 percent in April, close to a 40-year...

“Cure Retail Disruption With A Customer-Focused Approach” by Bob Phibbs via The Retail Doctor Blog

by admin | Jun 4, 2022 | Brick & Mortar, Customer Service, Resources, Retail Strategy

A lot of money is chasing the term of disruption in retail and examining radical disruptive trends. From innovative AI chatbots to new payment solutions, everyone is hoping to disrupt – or more accurately steal – market share from established companies the...