Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.


“Why E-Commerce Needs Brick-and-Mortar Retail” by Lukas Martinelli via Total Retail

“Why E-Commerce Needs Brick-and-Mortar Retail” by Lukas Martinelli via Total Retail

by | Nov 19, 2022 | Brick & Mortar, Community, Data Driven Performance, E-Commerce, Industry, Internet, Local Search, m-commerce, Omnichannel, Predictions, Resources, Retail Strategy, Retail Technologies, Social Commerce

As e-commerce has exploded in popularity, the question of how brick-and-mortar retailers would fare in the future has been widely debated. The notion of a “retail apocalypse” reached a crescendo during the pandemic as year-over-year e-commerce grew two to five...
“TikTok’s latest ad product rollout aims to make creators’ (and advertisers’) lives easier — for the most part” by Krystal Scanlon via Digiday

“TikTok’s latest ad product rollout aims to make creators’ (and advertisers’) lives easier — for the most part” by Krystal Scanlon via Digiday

by | Oct 15, 2022 | Community, E-Commerce, m-commerce, News, Resources, Retail Strategy, Retail Technologies, Social Commerce, Social Media

Creators are having a hard time right now: canceled deals, stretched payment terms, even revenue shake ups from the platforms. It’s tough times for anyone in the content-making business. But it doesn’t have to be, according to TikTok. Or more to the point, it won’t be...