Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Roy Turner on How Virtual Surf Expo Will Work, Committed Brands” by Tiffany Montgomery via Shop Eat Surf

by admin | Sep 1, 2020 | Educational Opportunity, Industry, News, Resources, Retail Strategy, Skateboard, SUP, Surf, Trade Shows, Wake Skate, Wake Surf, Wakeboard, Women's Market

Please click on the following link to view this relevant Shop Eat Surf Article about this month’s Surf Expo connect Virtual Show from the perspective of Surf Expo Show Director, Emerald SVP and OG BRA Founder:  Roy Turner on How Virtual Surf Expo Will Work,...

“How Retailers Can Compete in a Free Shipping World” from Retail Right Now Podcast by Joe Keenan and Kristina Stidham via Total Retail

by admin | Aug 28, 2020 | Educational Opportunity, Resources, Retail Strategy

How Retailers Can Compete in a Free Shipping World Click the link above to view this episode In this episode of Retail Right Now, Total Retail’s Joe Keenan and Kristina Stidham discuss Total Retail’s latest research report, How to Make Free Shipping...

“Surf Expo Moves to Virtual Show for September” via Shop Eat Surf and Surf Expo.com

by admin | Jul 28, 2020 | Corona Virus, Educational Opportunity, Industry, News, Resources, Retail Strategy, Skateboard, SUP, Surf, Trade Shows, Wake Skate, Wake Surf, Wakeboard, Women's Market

Please click on the following link to view this informative Shop Eat Surf announcement and interview with Roy Turner (SVP of Emerald, Surf Expo Show Director and co-founder of BRA):  Surf Expo Moves to Virtual Show for September Be sure to visit the Shop Eat Surf...

“Wakesurfing: Tips on How to Get Started” via Discover Boating plus a message from our friends at the Water Sports Industry Association (WSIA) about #PassTheHandle Day (this Sunday)

by admin | Jul 16, 2020 | Educational Opportunity, Wake Surf

One of the greatest things about wakesurfing is that the wave is yours—all yours. You don’t need to battle with other surfers for territory or stake your claim to a wave by “dropping in first.” In wakesurfing, you own the wave for as long as you care to ride it—and as...

“Outdoor Retailer SVP on Launching First Digital Show” by Tiffany Montgomery via Shop Eat Surf

by admin | Jul 2, 2020 | Corona Virus, Educational Opportunity, Industry, News, Resources, SUP, Trade Shows

Please click on the following link to view this important Shop Eat Surf Article about the next OR Trade Show:  Outdoor Retailer SVP on Launching First Digital Show Be sure to visit the Shop Eat Surf website to view valuable Industry News and Resourceful Articles...

““She Surf” Is An Enlightening Look at Women’s Surfing – A NEW BOOK SHINES A BRIGHT LIGHT ON SOME OF SURFING’S MOST INSPIRING WAVE SLIDERS” by Zander Morton via Surfer Mag

by admin | Jul 1, 2020 | Educational Opportunity, Industry, Resources, Surf

“Women now make up between 20 to 30 percent of surfers, and that number continues to grow,” writes professional surfer/writer Lauren Hill, in the foreword to her new book, “She Surf”. “As girls are given the opportunity and support to engage with the sport, and...