Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Would you like to get a better paycheck!” plus access to free webinar to show you how to pay yourself consistently and avoid burnout by Dan Jablons via Retail Smart Guys blog

by admin | Mar 27, 2023 | Educational Opportunity, Get Paid, News, Resources, Retail Strategy

How do you feel about your current paycheck? When I ask store owners about this topic, a common answer is: “I’ve never taken a paycheck. Never.” Others said they ARE paying themselves, but not consistently and not enough. And that’s just fine if this is just a...

“How to Engage Shoppers in Your Store: Say Goodbye to “How Can I Help You?”” by Bob Phibbs via The Retail Doctor Blog

by admin | Mar 13, 2023 | Brick & Mortar, Customer Service, Educational Opportunity, HR, Resources

Have you ever been in a retail store where the employees all seem like they’d rather be anywhere else but there? Maybe they’re standing around chatting with each other or on their phones, or maybe they just have that vibe that conveys they don’t want...

“3 Ways to EVOLVE Your Social Media Webinar Replay” plus invitation for “3-Day Social Media Confusion To Confidence Challenge”, “Reels Means Deals Replay” & more by Crystal Vilkaitis of Crystal Media (BRA Supporting Vendor Partner)

by admin | Mar 8, 2023 | Educational Opportunity, Resources, Retail Strategy, Retail Technologies, Social Media

Marketing is constantly evolving. If you are not keeping up, you’re falling behind. But real change doesn’t happen overnight. Last week, Crystal Media CEO and social media expert, Crystal Vilkaitis, presented an outstanding webinar called “3 Ways to...

“9 Tips for Boosting Loyalty Program Success – How To Acquire, Retain, and Engage Your Customers” by ebbo via Napco Research

by admin | Feb 9, 2023 | Brick & Mortar, Consumer Behavior, Customer Loyalty, Customer Service, Educational Opportunity, Point of Sale, Resources

A confluence of factors, both internal and external, have led consumers to be less loyal to retailers and brands. Internally, the pressure on merchants to raise prices, lower product quality, or take a public stance on a divisive social issue, for example, are top...

“Outdoor Retailer Education Schedule plus invitation to BRA Retailer Gathering at this week’s Snow Show” by Outdoor Retailer and BRA

by admin | Jan 9, 2023 | Educational Opportunity, Industry, Resources, Retail Strategy, Trade Shows

Outdoor Education Taken Higher Outdoor Retailer is the largest outdoor trade show of its kind, delivering the industry experts and educational opportunities you won’t find anywhere else. With top educators and innovators from around the world, Outdoor...

“How To Use Powerful Questions To Engage And Sell More Customers” by Bob Phibbs via The Retail Doctor Blog

by admin | Jan 8, 2023 | Brick & Mortar, Customer Service, Educational Opportunity, HR, Resources, Retail Strategy

Using questions effectively in a retail sales presentation can be a powerful tool to engage customers and guide them toward purchasing decisions. But there is more than one type of question. I’ll cover the different types of questions you can use in your sales...