Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“How To Use Powerful Questions To Engage And Sell More Customers” by Bob Phibbs via The Retail Doctor Blog

by admin | Jan 8, 2023 | Brick & Mortar, Customer Service, Educational Opportunity, HR, Resources, Retail Strategy

Using questions effectively in a retail sales presentation can be a powerful tool to engage customers and guide them toward purchasing decisions. But there is more than one type of question. I’ll cover the different types of questions you can use in your sales...

“What We Gain From Getting Skunked” by Ella Boyd via The Inertia

by Doug Works | Nov 30, 2022 | Educational Opportunity, International Travel, Philosophy, Surf

It won’t be flat forever. Photo: Jeremy Bishop//Unsplash Ben Franklin once famously said, “In this world, nothing is certain except death and taxes.” In true constitutional fashion, I’d like to amend that statement. For surfers, nothing is certain except...

“Why Workforce Education is Critical to Recession-Proofing Your Retail Business” by Chuck Rubin and Holly Shaskey-Platek via Total Retail

by admin | Nov 24, 2022 | Customer Service, Educational Opportunity, HR

Credit: Getty Images by Cecilie_Arcurs The Great Resignation. The rise of e-commerce. The supply chain squeeze. These are just the latest in a string of challenging issues facing the retail industry, with a possible recession looming on the horizon. Retailers have...

“Bad Customer Service Examples: 50 Things Retail Employees Shouldn’t Do” by Bob Phibbs via The Retail Doctor Blog

by admin | Nov 21, 2022 | Brick & Mortar, Customer Loyalty, Customer Service, Educational Opportunity, HR, Industry, Retail Strategy

Excellent customer service is dependent on your sales associates. Likewise, a bad customer service experience depends on your associates delivering poor customer service in your retail store. It doesn’t matter if you are one of those brick-and-mortar retailers...

“Modern Machines: A Brief History of the Mid-Length Surfboard” by Sam George via The Inertia

by admin | Oct 28, 2022 | Educational Opportunity, Industry, Product Reviews, Retail History, Surf

Mr. February, a mid-length, and the highline. Photo: Screenshot Editor’s Note: Welcome to our new series, “By Design” with Sam George that examines the genius, and sometimes the mystery, of surfing’s storied design history. Sam has been writing about...

“BRA LIG Solutions Member Health Insurance Coverage Overview Webinar is now available to view on-demand right here” by Doug Works via BRA YouTube Channel

by admin | Oct 24, 2022 | Associate Members, Educational Opportunity, Health Insurance Options, Resources, Safety and preparedness

This informative presentation delivered by Tim McNichols of BRA Supporting Vendor Partner LIG Solutions (on October 4, 2022) lasted less than 40 minutes and discussed the following: WHAT KIND OF COVERAGE IS INCLUDED IN THE BOARD RETAILERS ASSOCIATION HEALTH PROGRAM?...