Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“No, Black Friday isn’t here quite yet” by Daphne Howland via Retail Dive

by admin | Nov 4, 2022 | Brick & Mortar, Event Planning, Holiday, News, Predictions, Retail History, Retail Strategy

Daphne Howland/Retail Dive A few retailers held splashy sales early in October. But so far discounting is down from last year despite reports of high inventories and wary consumers. A flurry of pre-Halloween blockbuster sales made a lot of observers wonder if the...

“‘Special day’ promotions can give retailers the distinction they need” by Tom Ryan via Retail Wire plus board specialty specific holidays for you to embrace and celebrate

by admin | Oct 11, 2022 | Brick & Mortar, Event Planning, Holiday, Retail Strategy

A new university study finds that consumers are more likely to use discounts celebrating a “special day” — such as pizza/pie promotions or 31.4 percent discounts for Pi Day (March 14) — than for standard holidays or one-day sales events. The research...

“Who is Strike Visuals and how can they help you to make your shop even more recognizable at events?” by Doug Works, BRA Executive Director

by admin | Aug 24, 2022 | Associate Members, Community, Event Planning

Strike Visuals is one of the newest BRA Supporting Vendor Partner and has been leading the industry with high-quality promotional event products for years. Founded by the Stewart brothers in search of finding the best solutions for outdoor inflatable race arches and...