Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.


“7 Eye-Openers for How To Hire Good Employees In Retail” by Bob Phibbs via The Retail Doctor Blog plus link to register for Tuesday’s BRA M1 quarterly webinar about staffing and training related solutions

“7 Eye-Openers for How To Hire Good Employees In Retail” by Bob Phibbs via The Retail Doctor Blog plus link to register for Tuesday’s BRA M1 quarterly webinar about staffing and training related solutions

Prior to its opening, I was asked to visit a franchise to evaluate the new crew. I discovered the team members were bland, boring, and reticent. None of them were customer-focused. Without that focus, in particular, the store would fail disastrously. When I asked...
“‘You Can’t Feel A Fact: The Analytical Sales Personality Style’ plus ‘Why Training On the Salesfloor Doesn’t Work (video)'” by Bob Phibbs via The Retail Doctor blog

“‘You Can’t Feel A Fact: The Analytical Sales Personality Style’ plus ‘Why Training On the Salesfloor Doesn’t Work (video)'” by Bob Phibbs via The Retail Doctor blog

When I was looking for a lawn spreader, I asked the sales clerk, “Why should I buy this one?” He quickly answered, “Because it makes sense.” At that moment he confirmed my suspicions that he had an Analytical personality style. I’ve previously shared my...