Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Motivation Beyond Paying Retail Sales Commission: 3 Ways To Get Employees To Sell” by Bob Phibbs via Retail Doctor Blog

by admin | Aug 12, 2024 | Brick & Mortar, HR, Resources, Retail Strategy, Sales Training

How to motivate retail employees …  It’s a subject retailers routinely ask about. My answer is always the same: You don’t. That might sound strange to hear from a motivational speaker, so let me explain. You can try to motivate a retail employee with...

“Retail Team Rewards (Hint: It’s Not Just Money)” by Bob Phibbs via The Retail Doctor Blog

by admin | Jul 30, 2024 | Brick & Mortar, HR, Resources, Retail Strategy

Retail managers must find effective ways to motivate teams and celebrate their successes to maintain high performance and meet sales goals. Only when you can answer an associate’s internal question, “What’s in it for me?” can you move the...

“SVP Spotlight – 4 Strategies to Find the Right Hire plus 40% off job postings for BRA Retail Members” by Doug Works (BRA Executive Director)

by admin | Jul 24, 2024 | Brick & Mortar, HR, Resources, Retail Strategy

Hiring in retail is tricky. As a result, the good people behind Outdoor Industry Jobs are often asked about best practices for getting good candidates, and they wanted me to share the following 4 possible strategies to help find and hire top talent: Brag.  A...

“Bringing Joy to Retail: The Art of Human Connection in Stores” by Bob Phibbs via The Retail Doctor Blog

by admin | Apr 20, 2024 | Brick & Mortar, Customer Experience, Customer Service, HR, News, Resources, Retail Strategy, Staffing

The art of selling is deeply intertwined with the art of human connection. As a retail speaker and trainer with over 30 years of experience, I’ve seen firsthand how the most memorable shopping experiences are those that spark a sense of joy and connection...

“7 Key Habits of High-Performing Retailers That Don’t Include AI” by Tom Gleeson via Total Retail

by admin | Apr 12, 2024 | Artificial Intelligence / CHAT GPT, Brick & Mortar, HR, Retail Strategy, Retail Technologies

Credit: Getty Images by Hinterhaus Productions I know you’re probably wondering if this article will be a blast on artificial intelligence based on the headline. You’ve come to the wrong place if you’re looking for that. As you’ve probably witnessed, it seems...

“9 Proven Retail Strategies For Improving Sales” by Bob Phibbs via The Retail Doctor Blog

by admin | Mar 11, 2024 | Brick & Mortar, Customer Service, Educational Opportunity, HR, Resources, Retail Strategy, Sales Training

When you’re looking for a Retail Sales Strategy that works, it’s simple: you need to be brilliant on the basics.  I had been hired in my business consultant role by a man looking to open a new store. After assessing the location and...