Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“How Mobile Bridges the Gap Between In-Store and Online” by Alex Campbell via Total Retail

by admin | Dec 23, 2022 | Brick & Mortar, Data Driven Performance, E-Commerce, Holiday, Industry, m-commerce, Resources, Retail Strategy, Retail Technologies, Social Commerce

Credit: iStock.com by Anita Kot To deliver on consumer expectations and keep their loyalty, brands must incorporate mobile messaging into their marketing strategies This holiday season, retailers prepared for an influx of in-store and online shoppers at levels even...

“WE TALKED TO THE ENGINEER BEHIND THE DIME GLORY CHALLENGE OBSTACLES” by Ian Michna via Jenkem Mag

by admin | Dec 20, 2022 | Competitions, DIY, Industry, Skate Art, Skateboard

Every year the skate world gathers in Montreal for the most entertaining skateboard “contest” of the year. There’s no need for a numeric scoring system or a qualification round – the Dime Glory Challenge’s objective is simple: go huge. The best skaters in the world...

“2022 Wakesports Hall of Fame Inductees – Find out who was inducted into the Wakesports Hall of Fame in 2022.” by Staff via Wakeboarding Magazine

by admin | Dec 19, 2022 | Awards, Industry, Wake Skate, Wake Surf, Wakeboard

Melissa Marquardt: 2022 Inductee Wakesports Hall of Fame Courtesy Melissa Marquardt Ten inductees were included in this year’s class. Courtesy Wakesports Hall of Fame The 2022 Wakesports Hall of Fame class of inductees includes some of the sport’s most...

“Surfer, Snowboarder, Powder, Bike and Other Media Titles Acquired” by Tiffany Montgomery via Shop Eat Surf

by admin | Dec 12, 2022 | Industry, News, Snowboard, Surf

SES file photo courtesy of Adventure Sports Network Click on the following link to the PR via Shop Eat Surf: Surfer, Snowboarder, Powder, Bike and Other Media Titles Acquired Be sure to visit the Shop Eat Surf website to view valuable Industry News and Resourceful...

“Surf Expo to Welcome Wide Range of Retailers to January Show’ via Surf Expo PR

by admin | Dec 8, 2022 | Industry, Trade Shows

File photo courtesy of Surf Expo PRESS RELEASES | Published Dec 7, 2022 ORLANDO, Fla. (December 5, 2022) – A diverse group of retailers from all regions of the U.S. and beyond are registered to attend Surf Expo, the world’s premier watersports and beach...

The Freeride World Tour Has Merged With FIS; Is That a Good Thing? by Steve Andrews via The Inertia

by admin | Dec 6, 2022 | Competitions, Industry, Snowboard

In a surprise move this morning, the Freeride World Tour announced that it’s merging with the Federation Internationale du Ski, or as most know it, FIS. This is the same FIS that oversees all the Olympic ski racing, freestyle, and snowboarding...