Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“5 Surf Non-Profits That Are Making Waves of Change” by Rebecca Parsons via The Inertia

by admin | May 27, 2022 | Community, Industry, Surf

Surf non-profits do lots of positive things for the surf community. Photo: Courtesy of Me Water Foundation. Sometimes it’s easy to forget that surfing is a business. It is, after all, the “surf industry.” A large part of surfing is centered around selling boards,...

“Guinness Just Verified That Sebastian Steudtner Set a World Record at Nazaré” by Will Sileo via The Inertia

by admin | May 24, 2022 | Awards, Industry, Surf

Sebastian, focused amidst the chaos of Nazaré. Photo: Joerg Mitter. We know this: several massive swells have occurred at Nazaré in the past couple of years. And with them have come the things we aren’t so sure of. Namely, if the world’s largest wave may have...

“16 THINGS YOU DIDN’T KNOW ABOUT PROFESSIONAL SKATEBOARDING” by Christian Senrud and Staff via Jenkem Mag

by admin | May 13, 2022 | Community, Industry, Skateboard

Skateboarding is so damn fun that it’s easy to forget it’s also an actual j-o-b that some people do to make ends meet. Just like the regular jobs you and I work, there are a lot of nuances, expectations, and obligations that the greater world doesn’t necessarily know...

“Top 10 Boating Safety Tips for the Busy 2022 Season” by The Watersports Foundation via the WSIA Newsletter

by admin | May 9, 2022 | Community, Holiday, Industry, Resources, Safety and preparedness, Wake Skate, Wake Surf, Wakeboard

With a 35% increase in new boat ownership and 415,000 new boaters taking to the waterways since 2020, boating participation will reach historic levels of participation this summer, says Water Sports Foundation Executive Director Jim Emmons. With the Memorial Day...

“Surf Shop Day is now being handled by the awesome people behind SIMA plus link to social media assets to use for SSD on May 21st” via Surf Industry Member Association blog

by admin | May 4, 2022 | Holiday, Industry, Surf

Let’s celebrate! A surf shop’s value according to Shaun Tomson, world champion surfer, environmentalist, and author: “Surf shops supply what surfers truly need – not what they want, but what they truly need – a great board, a wetsuit, some surf shorts, wax, and a few...

“New Tactics CEO on Business Trends and More” plus link to 30 day free trial by Tiffany Montgomery via Shop Eat Surf (Executive Edition)

by admin | Apr 27, 2022 | Community, Industry, Retail Strategy, Skateboard, Snowboard

New Tactics CEO Dugan Baker – Photo courtesy of Tactics By Tiffany Montgomery | Published Apr 26, 2022 Important industry skate and snow retailer Tactics (BRA Distinguished Retail Member), which is a big online player in addition to operating three...