Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.
Men’s Brighton pullover jacket and the USST Hotlapper pant. Courtesy of Volcom Click on the following link to view additional official uniform photos from Volcom and related words via Shop Eat Surf: Volcom Unveils U.S. Olympic Snowboard Uniforms Be sure to...
Photo: Mez/ESM The East Coast Surfing Hall of Fame inducted its esteemed class of 2021 yesterday in a ceremony at Surf Expo in Florida. A star-studded class featuring world champs, matriarchs, shapers and media moguls. Congratulations to all those who’s names are now...
You may want to share the following video with your snowboarding customers: Since its inception, Never Summer has made all of their snowboards out of their Denver, Colorado HQ. Attached to the offices and showroom is the factory, which is open to the public for tours...
Portrait by Brett Simon Video content is the driver of modern skateboarding, but for being so integral, it’s a relatively young medium that’s still evolving. During the 1980s, Stacy Peralta saw the potential and power of video, creating a string of influential...
2021 SOTY = Mark Suciu Everyone loves to say contests and awards don’t carry any weight in skateboarding, but every year, skaters seem to give a lot of weight to Thrasher’s Skater of the Year award. “SOTY Season” gives us a lot to debate about, like whether...
PRESS RELEASES | Published Dec 7, 2021 – Reposted with permission from Vipe Desai of SIMA Orange County, CA (December 7, 2021) – The Board of Directors of the Surf Industry Manufacturers Association (SIMA) are excited to announce the appointment of industry...