Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Monster Energy Becomes Founding Partner of X Games League” via Monster Energy PR

by admin | Nov 20, 2025 | Competitions, Industry, News, Skateboard

Courtesy of Monster Energy. It is the most significant deal to date between Monster Energy and X Games. X Games has announced a landmark three-year partnership with Monster Energy, establishing Monster Energy as the Official Energy Drink of the X...

“RIP Kevin Wilkins: Thank You for Everything (1967-2025)” by Brian Blakely via Transworld Skateboarding Magazine

by admin | Nov 11, 2025 | Industry, Legends, News, Rest In Peace

Copenhagen 2015 | Photo: Blair Alley Kevin Wilkins wasn’t just a voice in skateboarding—he was a backbone, a mentor, and a friend to so many. This one hurts. RIP to one of the realest. The world lost a good one yesterday, November 4, 2025. Kevin Wilkins was one of the...

“3 Problems Every Board Shop Customer Has — and How to Fix Them Instantly” by Kevin Adametz via Retail Solutions

by admin | Oct 28, 2025 | Brick & Mortar, Customer Experience, Industry, News, Product Reviews

Every board shop customer knows the struggle: killer shoes, soaked gear, and that unmistakable post-session funk. Whether it’s a day in the park, a dawn surf, or a weekend on the mountain, moisture and odor always tag along for the ride.Meet SmellWell Freshener...

“Outdoor Retailer Has a Fresh Mindset — and New Location in Minneapolis” by Vicki M. Young via Footwear News

by admin | Oct 8, 2025 | Apparel /Fashion, Community, Industry, News, Outdoor, Trade Shows

Outdoor Retailer has a new agenda for its reimagined trade show, which now sees it setting up shop in Minneapolis. Outdoor Retailer is moving again, this time to Minneapolis as it looks to rebuild its presence in the trade show circuit. The Colorado Convention Center...

“TrackFly and ActionWatch Announce New Partnership” by Tiffany Montgomery via Shop Eat Surf X Outdoor

by admin | Sep 16, 2025 | Brick & Mortar, Community, Data Driven Performance, Industry, News, Resources, Retail Partners, Retail Strategy, Retail Technologies, Surf Expo, Trade Shows

The surf and skate industry’s main data firm is joining forces with a data company that provides a unified platform that is compatible with all retailer and POS systems, which will reduce data turnaround from days to hours. TrackFly, a company specializing in...

“What About Brands?” by Jeff Harbaugh via JH & A Market Watch Blog

by admin | Sep 4, 2025 | Industry, News, Opinion, Resources

Many years ago, I wrote a Market Watch column on branding.  I opined that the importance of brands might be declining in the action sports world as products became reliable and similar.  My friend and, at that time, editor Sean O’Brien at Transworld thought...