Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Co-founder of IPATH on Reinvigorating an Established Brand” interview conducted by Maria Contino via Shop Eat Surf

by admin | Aug 20, 2024 | Footwear, Industry, News, Shoe Market, Skateboard

Brian Krauss, co-founder of IPATH. Courtesy of IPATH Maria Contino of Rosenthal & Rosenthal sits down with Brian Krauss, co-founder of IPATH, the iconic skate brand slated to make a major comeback later this year. The two talk about changes in the...

“SKATESHOP (2021) Movie review” by BRA Executive Director Doug Works plus view trailer & full movie here

by admin | Aug 2, 2024 | Community, Industry, News, Opinion, Retail Strategy, Skateboard, Skateboard Film Review

MOVIE INFO A group of skaters unite to save their local skateshop. Genre: Comedy Original Language: English Director: Ryan Peimer, Sarah Tang, Zack Whyel Producer: Curt Braden, Jerod Jacobs, Sarah Tang Writer: Zack Whyel...

“AI in the Aisles: 3 Easy Ways Brick-and-Mortar Retailers Can Increase Profitability Now” by via Total Retail

by admin | Jul 9, 2024 | Artificial Intelligence / CHAT GPT, Brick & Mortar, Customer Experience, Industry, News, Retail Technologies

Credit: Getty Images by bluecinema Consumers accustomed to the autonomy of online shopping are often disappointed when they walk into physical stores, only to find that a retailer hasn’t updated its store experience to match new digital-inspired shopping habits....

“9 Core Skate Shops You Need to Visit in San Diego” by Brian Blakely via Transworld Skateboarding

by admin | Jun 29, 2024 | Brick & Mortar, Community, Industry, News, Skateboard, Small Business

Sixes and Sevens new location in Oceanside Skate shops are often the pillar of local skate scenes across the globe and are always going above and beyond to do great things for their communities. And while “core” shops exist all over the world,...

“U.S. Ski and Snowboard, X Games Announce Partnership” by Cooper Gegan via The Inertia

by admin | Jun 25, 2024 | Community, Competitions, Industry, News, Snowboard

Photo: Joshua Duplechian / X Games U.S. Ski & Snowboard and X Games just announced they are collaborating to create The Winter X Games Series. The newly minted series will include U.S. Ski & Snowboard World Cup events, the Toyota U.S....

“Hawaiian Airlines Turns Old Life Vests Into Surfing Dry Bags” by Juan Hernadez via The Inertia

by admin | Jun 7, 2024 | Community, Industry, News, Surf, Sustainability

Not the worst idea, actually. Photo: Hawaiian Airlines Believe it or not, those inflatable airline life vests flight attendants are forced to perform weird presentations with have an expiration date. While the lifespan of your typical vest is (according to the...