Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Are Serrated Surfboards the Future? Koa Smith Thinks So.” by Dashel Pierson via Surfer Magazine Newsletter

by admin | May 2, 2024 | Industry, News, Product Reviews, Surf

Smooth, drawn-out rails? Nah. Koa Smith and Matt Parker are creating something entirely different. Photo: Album Surfboards Hawaiian free-surfer teams up with Album Surfboards creator for an innovative, uncanny new shape. Sir Isaac Newton, so the story goes, was...

“Surf Expo to Host Exciting Lineup of Events, Networking, Seminars and Features at January 2024 Show” by Surf Expo staff via Surf Expo blog

by admin | Dec 28, 2023 | Apparel /Fashion, Awards, BRA Community Partners, Community, Educational Opportunity, Industry, News, Private Label, Resources, Retail Strategy, Retail Technologies, Skateboard, SUP, Surf, Trade Shows, Wakeboard, Women's Market

Highlights include the 2024 Florida Shape Off, East Coast Surfing Hall of Fame Induction Ceremony, Learning Labs on important business topics, and an Industry Party. Surf Expo, the premier watersports and coastal lifestyle trade show, is offering a full roster of...

“Does Morocco Boast the Biggest Rideable Wave on Earth? This Group of Chargers Thinks So” by Ben Mondy via The Inertia

by admin | Dec 24, 2023 | Industry, News, Surf

Big? Yeah, that big. Mr. Kemper, sampling the goods. Photo: Tim Bonython In 2020, off the coast of the Moroccan port city of Safi, archaeologists found evidence of a centuries-old, submerged city. With the remnants dating back to the second century B.C., one...

“Martha Presents ‘Surf Shop Stories'” by Martha via PR on Shop Eat Surf

by admin | Dec 14, 2023 | Brick & Mortar, Community, Industry, News, Surf

Billy Meistrell, from Dive N’ Surf, is featured in Martha’s documentary series “Surf Shop Stories.” Courtesy of Martha PRESS RELEASES | Published Dec 13, 2023 In a bid to amplify the heartbeat of retail and celebrate the essence of...

“Is Foiling the Future of Surfing?” by Ben Mondy via The Inertia

by admin | Nov 11, 2023 | Foiling, Industry, Legends, Product Reviews, Surf

Mr. Adam Bennetts making small waves more fun. “Ithink surfing will always have its core place and roots in the art of riding waves,” Adam Bennetts told The Inertia recently, “But foiling will provide the future of surfing to some degree.” Bennetts has...

“20 Million Dollars: Prize money in skateboarding over the last 8 years” by Blair Alley via Transworld Skateboarding

by admin | Oct 25, 2023 | Competitions, Event Planning, Industry, News, Olympics, Skateboard

“$20 million dollars: Rob dove into the data stack to analyze a decade of prize money earnings in skateboarding and how it evolved from women earning just 8% and Japan earning 0% way back in 2015. Following, that, we’ve got highlights from The Boardr Global...