Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.


“African Kids From São Tomé Build Their Own Skateboards By Hand A True Skateboard Story” | Interview With Photographer Greg Ewing by Jaime Owens via Transworld Skateboarding

“African Kids From São Tomé Build Their Own Skateboards By Hand A True Skateboard Story” | Interview With Photographer Greg Ewing by Jaime Owens via Transworld Skateboarding

by | Sep 13, 2020 | Industry, Skateboard, Social Issues

Last week, an image of some barefooted kids riding on very primitive looking, makeshift skateboards went viral across the skate “social-verse”. It instantly put a smile on your face like, “Yes! This is amazing. And where is this from?” The picture captured the raw and...
“Roy Turner on How Virtual Surf Expo Will Work, Committed Brands” by Tiffany Montgomery via Shop Eat Surf

“Roy Turner on How Virtual Surf Expo Will Work, Committed Brands” by Tiffany Montgomery via Shop Eat Surf

by | Sep 1, 2020 | Educational Opportunity, Industry, News, Resources, Retail Strategy, Skateboard, SUP, Surf, Trade Shows, Wake Skate, Wake Surf, Wakeboard, Women's Market

Please click on the following link to view this relevant Shop Eat Surf Article about this month’s Surf Expo connect Virtual Show from the perspective of Surf Expo Show Director, Emerald SVP and OG BRA Founder:  Roy Turner on How Virtual Surf Expo Will Work,...
“Surfboard Insurance Is Now A Thing – An Ingenious Idea To Insure Your Stick Against Breaks, Dings And Damage” by ZANDER MORTON via Surfer Mag

“Surfboard Insurance Is Now A Thing – An Ingenious Idea To Insure Your Stick Against Breaks, Dings And Damage” by ZANDER MORTON via Surfer Mag

by | Aug 25, 2020 | Associate Members, Industry, Resources, Retail Strategy, Surf

New surfboards, as we all know, are expensive. And, unfortunately, they’re also easy to break. Snapping or dinging a brand-new fiberglass investment has happened to every surfer at least once — and when it happens, it’s a shitty, sinking feeling. Enter Surfcare....