Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“SIMA Award Winners Announced (including Retailers of the Year)” via SIMA email announcement

by admin | Mar 13, 2020 | Awards, Industry, Resources, Surf

WINNERS FROM THE 16TH ANNUAL SIMA AWARDS More than 300 attendees from surf companies, specialty retail shops and friends of the industry attended the 16th Annual SIMA Awards on March 11, 2020 to cheer on and celebrate the outstanding innovations and contributions made...

“The WSL Cancels First World Tour Stop Due to Coronavirus” via Surfer Mag

by admin | Mar 12, 2020 | Competitions, Corona Virus, Industry, Surf

ALL OTHER WSL EVENTS IN MARCH WILL ALSO BE CANCELED AS COVID-19 FEARS ESCALATE MARCH 12, 2020 BY ASHTYN DOUGLAS Photo Credit: Chachi The World Surf League just announced that due to the quickly escalating situation surrounding the COVID-19, all...

“Is the Coronavirus Threatening Surfing’s Olympic Debut? IOC SENIOR OFFICIAL SAYS GAMES MAY BE CANCELED BECAUSE OF SPREADING VIRUS” via Surfer Mag

by admin | Mar 8, 2020 | Competitions, Corona Virus, Industry, News, Olympics, Surf

Photo Credit: Craig – Kolohe Andino The Tokyo Olympic Games are scheduled to open in five months on July 24. Japan is reportedly spending at least $25 billion to put the games together, twice what they budgeted for the events. 11,000 athletes are gearing up for...

“HOW NIKE SB’S DUNK CULTURE AFFECTS SKATE SHOPS” via JENKEM Mag

by admin | Mar 7, 2020 | Industry, Retail Strategy, Skateboard

MARCH 5, 2020 /IAN BROWNING  The Travis Scott Dunks, which were released in skate shops last weekend, were a financial blessing for skate shops but also a headache for employees. Although shops posted detailed info on social media about how the shoes would...

“Introducing Team USA’s Olympic Skateboarding Uniforms via Transworld Skate” by Dave Carnie

by admin | Mar 5, 2020 | Competitions, Industry, News, Olympics, Skateboard

As you surely know, Nike released their Olympic Skateboarding uniform collection last week for the four Olympic Skateboard Federations they sponsor: Brazil, France, Japan, and USA. Nike delivered a handsome apparel collection, but not everyone is pleased with it. The...

“CHRIS HASLAM LAUNCHED A NEW BOARD BRAND FOR CHARITY” via JENKEM Mag

by admin | Mar 4, 2020 | Industry, News, Skateboard

BEN STODDARD & MIKE BRADLEY /VIDEOS Like sub-prime mortgages in the mid-2000s, there are way too many pro-skater-owned board brands today. So when we heard Chris Haslam was starting one to kind of stave off retirement, we didn’t think much. But unlike...