Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Nora” by Cole Nowicki via Simple Magic

by admin | Aug 18, 2023 | Community, Industry, News, Skateboard

Nora Vasconcellos’ Thrasher cover shot by Zander Taketomo. Screengrab of Zander Takemoto’s Thrasher cover photo from Zander Taketomo’s Instagram. It’s a bit surprising that Nora Vasconcellos hadn’t graced the cover of Thrasher until its latest issue, but here we are...

“Outdoor Retailer Introduces New Format with Expanded Buyer Focus” via OR Newsletter

by admin | Aug 16, 2023 | Industry, News, Outdoor, Resources, Retail Strategy, Trade Shows

Courtesy of Outdoor Retailer Outdoor Retailer, the leading U.S. business events for the $862 billion outdoor industry, will introduce a fresh format beginning in 2024. The updates were developed through industry feedback and based on evolving business needs and...

“Surf Expo Summer Edition Heats Up with New Brands, Floor Category” by Kari Hamanaka via Shop eat Surf

by admin | Aug 10, 2023 | BRA Community Partners, Educational Opportunity, Industry, News, Outdoor, Resources, Retail Strategy, Retail Technologies, Skateboard, Snowboard, Surf, Trade Shows

SES file photo Expect plenty of newness come September for the Surf Expo Summer show. That includes roughly 30% of the exhibitor makeup being new, a continued uptick of buyers and brands from specialty outdoor outfitters, and the growing presence of emerging...

“WHY ARE BOARD PRICES ON THE RISE?” by Lucas Wisenthal via JENKEM MAG

by admin | Jul 29, 2023 | Brick & Mortar, Community, Corona Virus, Industry, News, Resources, Skateboard

The most stable part of skating used to be the price of a skateboard. Whatever the brand, whatever the graphic, in America, a pro board cost about $55. But unless you get skateboards for free, you’ve probably noticed that, lately, you’ve been paying more for them....

“Pat Tenore’s “Exit Through The Surf Shop” Offers Timely Industry Commentary Amid Boardriders Sale” by Kari Hamanaka via Shop Eat Surf

by admin | Jul 24, 2023 | Community, Industry, News, Surf

Clockwise from left: Duke Aipa and Pat Tenore during the exhibition’s opening reception; A floral arrangement and show flyer at the event. Photos by SES. Guest after guest couldn’t stop greeting and taking photos with RVCA founder Pat...

“Tell Congress to act on excessive credit card swipe fees.” by NRF staff via National Retail Federation Newsletter

by admin | Jul 22, 2023 | Credit Card Processing, Governmental Affairs, Industry, News

  Momentum is building in Congress to pass the Credit Card Competition Act to address the broken and unfair U.S. payments market. Thousands of retailers and consumers have already contacted Congress telling it to act — and Congress is listening. In fact, it’s...