Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Pro Surfer Mikala Jones Has Died After a Surf Injury in Indonesia” by Dashel Pierson via Surfer Mag

by admin | Jul 9, 2023 | Community, Legends, News, Rest In Peace, Surf

The surf world is mourning following news of a fatal surf injury involving Mikala Jones. Jones was surfing in the Mentawai Islands of Indonesia, when he suffered an injury that allegedly severed his femoral artery and led to a fatal loss of blood. He was 44 years old....

“After 3,000-mile trip by board, skateboarder’s journey ends in Virginia Beach” by Preston Steger via 13NewsNow

by admin | May 21, 2023 | Community, Legends, News, Outdoor, Skateboard, Social Media

VIRGINIA BEACH, Va. — The Jackalope Festival is still a couple of weeks away, but one skateboarder is already here for it. He might be early, but his 3,000-mile cross-country journey was done entirely by board! Chad Caruso started his journey from California on March...

“VIDEO ESSAY: THE YEAR MODERN SKATEBOARDING BROKE” by  ANDREW MURRELL & ALEX COLES via Jenkem Mag

by admin | May 1, 2023 | Community, Industry, Legends, Opinion, Skateboard, Social Issues, Social Media, Women's Market

2013 might seem like a random arbitrary year to most people, but to us, it’s the year the current era of skateboarding was born. 2013 kicked off with a number of notable pros leaving their long-term sponsors, setting off a chain of events. Many of them went on to...

“89-Year-Old Man Crowned ‘World’s Oldest Surfer’” by Dashel Pierson via Surfer Magazine

by admin | Apr 15, 2023 | Community, Industry, Legends, News, Surf

Meet Seiichi Sano, the “oldest person to surf (male).” Photo: Guinness World Records Japan’s Seiichi Sano wins Guinness World Record…and makes it on Saturday Night Live. What’s more impressive: A Guinness World Record or a shoutout on Saturday Night...

“Tony Hawk helps Navajo Nation community build skatepark” via NBC News (YouTube video)

by admin | Apr 14, 2023 | BRA Community Partners, Community, Customer Experience, Customer Loyalty, Legends, News, Skateboard

The Diné Skate Garden, located in Navajo Nation in New Mexico, was created by local organizers with assistance from Tony Hawk’s “The Skatepark Project,” which helps bring skate opportunities to underserved communities. NBC News’ Steve Patterson spoke to young skaters,...

“Ocean Pacific Apparel Founder Jim Jenks Dies, Helped Birth Modern Surf Industry” by Kari Hamanaka via Shop Eat Surf

by admin | Mar 21, 2023 | Community, Industry, Legends, News, Rest In Peace, Retail History, Surf

Clockwise from top left: Jim Jenks in the Op days; Jim with his last truck; the famous Op corduroy shorts. Photos courtesy of Junior Jenks and the Surfing Walk of Fame. Jim Jenks, the former surf shop worker who turned Ocean Pacific into an industry-defining...