Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Kelly Slater Says He’ll Retire After the Olympics… If He Makes Them” by Alexander Haro via The Inertia

by admin | Mar 3, 2023 | Competitions, Legends, News, Olympics, Surf

If Kelly Slater makes the 2024 Olympics at Teahupo’o, he says he’ll hang up the jersey. Photo: WSL Kelly Slater is pretty famous for retiring. Or not retiring, I guess. Famous for almost retiring? Famous for saying he might retire? Anyway, people talk about...

“IN MEMORIAM: THOMAS F. TAYLOR (1966-2023)” by Cullen Poythress via Transworld Skateboarding

by admin | Feb 25, 2023 | Brick & Mortar, Legends, Rest In Peace, Retail History, Skateboard

Thomas in the pages of TWS. Photo: King Thomas with Grant in the backyard bowl. Photo: @jt_lushbag In the light of the great past masters of our kind, none so embodied the spirit of the craft quite like Thomas Taylor. In our lifetime of friendship and hell raising,...

“JENKEM VOL. 3 – LATEST AND GREATEST HARDCOVER BOOK HAS ARRIVED” by staff via Jenkem Mag

by admin | Feb 3, 2023 | Book Review, Community, Industry, Legends, News, Retail History, Skateboard

It’s been quite some time, but we’re back with the third and final installment in our Jenkem Book Series. That’s right, Jenkem Vol. 3 is finally here, consisting of 100% new content, completing the book trilogy we started back when we were even...

“Rally car driver and DC Shoes co-founder Ken Block dies in a snowmobile accident” by Emily Olson via NPR

by admin | Jan 3, 2023 | Guerilla Marketing, Industry, Legends, News, Rest In Peace, Shoe Market, Skateboard

Ken Block, pictured here at the 2017 World Rallycross Championship in Barcelona, Spain, died yesterday in a snowmobile accident, his company said. David Ramos/Getty Images Ken Block, an action sports legend who co-founded DC Shoes and Hoonigan Racing, died on Monday...

“The Gospel, According to Jeremy Jones – The polymath snowboarder has a new book about the art and philosophy of being in the mountains” by Heather Hansman via Outside

by admin | Dec 27, 2022 | Book Review, Industry, Interviews, Legends, Snowboard

Jeremy Jones, big-line snowboarder, splitboarding sage, and fearless-seeming founder of Protect Our Winters (POW)—a partner of Outside’s Find Your Good fundraising platform—says he was scared to write a book. “I was kind of nervous, but nervousness and excitement go...