Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Ad spending on TikTok defies advertising slowdown” by Krystal Scanlan and Seb Joseph via Digiday

by admin | Jan 17, 2023 | m-commerce, Retail Technologies, Social Commerce, Social Media

Ivy Liu Every downturn is good for someone. Take TikTok, for instance.  Even as marketers continue to scrape dollars back wherever they can, whether that be from TV or Facebook, they can’t stop pouring money into the short-form video app. And that’s despite some...

“Instagram to Remove Shopping Tab” by Dani James via Retail Dive

by admin | Jan 13, 2023 | E-Commerce, Industry, m-commerce, News, Resources, Retail Strategy, Retail Technologies, Social Commerce, Social Media

Permission granted by Meta Dive Brief: Changing the way consumers access commerce on its app, Meta-owned Instagram will remove its Shop tab from the homepage navigation bar in February, according to a post on the company’s support site. A Meta spokesperson...

“Just Like F1, Social Commerce Needs Precision and Speed” by Nick Verlaney via Total Retail

by admin | Jan 2, 2023 | m-commerce, Resources, Retail Strategy, Retail Technologies, Social Commerce, Social Media

With its feedback, creation and conversation loops, social commerce mimics circuit-based Formula 1 races. And success on the track and on social media isn’t purely about who is the quickest. Instead, it’s about strategy, precision and avoiding critical mistakes....

“How Mobile Bridges the Gap Between In-Store and Online” by Alex Campbell via Total Retail

by admin | Dec 23, 2022 | Brick & Mortar, Data Driven Performance, E-Commerce, Holiday, Industry, m-commerce, Resources, Retail Strategy, Retail Technologies, Social Commerce

Credit: iStock.com by Anita Kot To deliver on consumer expectations and keep their loyalty, brands must incorporate mobile messaging into their marketing strategies This holiday season, retailers prepared for an influx of in-store and online shoppers at levels even...

“‘Tis The Season For Retail Tech To Shine” by Jill Standish via Forbes

by admin | Dec 14, 2022 | Brick & Mortar, Customer Loyalty, E-Commerce, m-commerce, Retail Strategy, Retail Technologies

Holiday season. female in sparkle gold sequin Santa hat with credit card browsing high fashion retail online store and on a smartphone while sitting on divan in the modern living room at Christmas. GETTY Digital technology’s prominence within retail experiences has...

“Live Commerce vs. Reels: How to Build Meaningful Customer Relationships Through Live Video Commerce” by Andrew Chen via Total Retail

by admin | Dec 9, 2022 | m-commerce, Retail Strategy, Retail Technologies, Social Commerce, Social Media

Credit: Getty Images by PixelsEffect While Reels can be a powerful tool to attract new customers, live selling offers retailers a more intimate, longer form setting to engage “I know this is new for all of us,” said Melissa Garcia, a professional on-air stylist, as...