Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Live Commerce vs. Reels: How to Build Meaningful Customer Relationships Through Live Video Commerce” by Andrew Chen via Total Retail

by admin | Dec 9, 2022 | m-commerce, Retail Strategy, Retail Technologies, Social Commerce, Social Media

Credit: Getty Images by PixelsEffect While Reels can be a powerful tool to attract new customers, live selling offers retailers a more intimate, longer form setting to engage “I know this is new for all of us,” said Melissa Garcia, a professional on-air stylist, as...

“Why E-Commerce Needs Brick-and-Mortar Retail” by Lukas Martinelli via Total Retail

by admin | Nov 19, 2022 | Brick & Mortar, Community, Data Driven Performance, E-Commerce, Industry, Internet, Local Search, m-commerce, Omnichannel, Predictions, Resources, Retail Strategy, Retail Technologies, Social Commerce

As e-commerce has exploded in popularity, the question of how brick-and-mortar retailers would fare in the future has been widely debated. The notion of a “retail apocalypse” reached a crescendo during the pandemic as year-over-year e-commerce grew two to five...

“TikTok’s latest ad product rollout aims to make creators’ (and advertisers’) lives easier — for the most part” by Krystal Scanlon via Digiday

by admin | Oct 15, 2022 | Community, E-Commerce, m-commerce, News, Resources, Retail Strategy, Retail Technologies, Social Commerce, Social Media

Creators are having a hard time right now: canceled deals, stretched payment terms, even revenue shake ups from the platforms. It’s tough times for anyone in the content-making business. But it doesn’t have to be, according to TikTok. Or more to the point, it won’t be...

“Rebound for Retail: How Mobile Can Achieve Memorability for Retailers” by Paul Coggins via Total Retail

by admin | Sep 20, 2022 | m-commerce, Resources, Retail Strategy, Retail Technologies, Social Commerce, Social Media

Credit: iStock.com by Anita Kot Over the past few years, there’s been an increasing shift towards online retail, particularly with many of the attitudes adopted over the course of the pandemic now a part of everyday life. And many of these transactions are being...

“5 Key Trends to Watch in Modern Retailing” by Nick Gurney via Total Retail

by admin | Sep 6, 2022 | Brick & Mortar, Community, E-Commerce, m-commerce, Retail Strategy, Retail Technologies, Social Commerce, Social Media

Credit: iStock.com by Tzido The shift from physical to digital retail was well underway before the pandemic hit, but the closure of physical locations has accelerated the trend. This has exposed a weakness in sales for many retailers that have been slow to adapt to...

“How Retailers Can Use TikTok to Build Better Brand Loyalty in a New Era of Community Building” by Amy Gilbert via Total Retail

by admin | Sep 2, 2022 | E-Commerce, m-commerce, Resources, Social Commerce, Social Media

Credit: Getty Images by Pixels Effect If you’re familiar with TikTok, you’ve most likely seen the hashtag #Tiktokmademebuyit. Truth is, people can find anything from books to clothing to makeup thanks to retail brands’ ever-expanding presence on TikTok....