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“Opinion: Surf Shop Day Highlights Importance of Shops in Surf Culture” by Vipe Desai and Mike Vavak via Shop Eat Surf X Outdoor

“Opinion: Surf Shop Day Highlights Importance of Shops in Surf Culture” by Vipe Desai and Mike Vavak via Shop Eat Surf X Outdoor

Retailers showing support for the upcoming Surf Shop Day on May 17. Photos courtesy of SIMA. Surf Shop Day came from a casual chat between Mike Vavak, founder of Building The Revolution, and a friend. The two started brainstorming about a surf alternative to...