Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“How the Streetwear Customer Is Evolving” by Lei Takanashi via The Business of Fashion

by admin | Aug 16, 2024 | Apparel /Fashion, News, Streetwear

Customers shopping at Supreme’s store in Shanghai. (Getty Images) Streetwear is by no means dead, but its customers are changing. Today they’re embracing a diverse wardrobe that mixes logo T-shirts with heritage brands and traditional menswear or luxury....

“Here’s What Lahaina Looks Like One Year After the Devastating Wildfires” by Alexander Haro via The Inertia

by admin | Aug 10, 2024 | Community, News, Surf

The town of Lahaina, one year after a wildfire tore through it. Photo: YouTube//Screenshot In the first weeks of August, 2023, fires broke out on the island of Maui. It was clear very quickly that they would be bad, and bad they were. By August 8, officials...

“Surf Participation Could Get a Boost from Gabriel Medina’s Viral Olympic Moment” by Kate Robertson via Shop Eat Surf

by admin | Aug 4, 2024 | Brick & Mortar, Competitions, News, Olympics

The surf competition at the 2024 Olympics takes place at Teahupo’o, Tahiti, French Polynesia. Photo by Azathoth Pics / Stock.adobe.com. Gabriel Medina’s name hit the mainstream this week, reaching far beyond the surf community during the surf competition at the...

“SKATESHOP (2021) Movie review” by BRA Executive Director Doug Works plus view trailer & full movie here

by admin | Aug 2, 2024 | Community, Industry, News, Opinion, Retail Strategy, Skateboard, Skateboard Film Review

MOVIE INFO A group of skaters unite to save their local skateshop. Genre: Comedy Original Language: English Director: Ryan Peimer, Sarah Tang, Zack Whyel Producer: Curt Braden, Jerod Jacobs, Sarah Tang Writer: Zack Whyel...

“Gift Cards and the Age of Customer Loyalty” by Sam Lituchi via Total Retail

by admin | Jul 22, 2024 | Customer Loyalty, Gift Cards, News, Retail Strategy

Credit: Getty Images by Adem Percem Increasing customer loyalty is always top of mind for retailers. Loyal customers spend more money at their favorite businesses, patronize shops more often, and promote the brands they love to other consumers in their networks. To...

“Product Picks from the Floor of Outdoor Retailer Summer” by Cameron Martindale via The Daily

by admin | Jul 19, 2024 | News, Outdoor, Product Reviews

Photos by Cameron Martindell for The Daily. There was lots of great gear at the Outdoor Retailer Summer show. The Daily’s gear expert, Cameron Martindell, cruised the aisles to find the products that stood out. At Outdoor Retailer Summer this June, I visited...