Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Carissa Moore Announces She’s Stepping Away From the Championship Tour” by Joe Carberry via The Inertia

by admin | Jan 21, 2024 | Community, Competitions, News, Olympics, Surf

In news that we’ve heard rumblings about for weeks, Carissa Moore, a five-time world champion and defending Olympic gold medalist is officially stepping away from the World Surf League’s Championship Tour (she doesn’t want to use the word “retire”). She will surf...

“2024 Predictions: 5 Trends That Will Shape the In-Store Shopping Experience” by David Barker via Total Retail

by admin | Jan 19, 2024 | Artificial Intelligence / CHAT GPT, Brick & Mortar, Customer Experience, E-Commerce, m-commerce, News, Resources, Retail Strategy, Retail Technologies

Credit: Getty Images by Busakorn Pongparnit From emerging technologies to AI-enabled retail associates, Honeywell shares thoughts on evolving retail experiences in the year ahead Retail is changing significantly as new technologies pave the way for future shopping...

“An in depth breakdown of the Nike SB Air Max Ishod” by David of Bluetile and Blair Alley via Transworld Skateboarding

by admin | Jan 15, 2024 | News, Product Reviews, Shoe Market, Skateboard

Dave is the man and his shop in South Carolina, Bluetile, is one of the gems out there. He’s got a great Youtube series going where he gets into the nitty gritty of new shoes. Check his breakdown of the upcoming Nike SB Ishod 2, or as some are calling...

“Surf Expo’s Roy Turner to Receive President’s Award from East Coast Surfing Hall of Fame” by Kara Hamanaka via Shop Eat Surf

by admin | Jan 5, 2024 | Awards, News, Surf, Trade Shows

Board Retailers Association Chairman George Leichtweis and Roy Turner. SES file photo.  Roy Turner has enjoyed a career in action sports surrounded by what he’s been doing since he was a kid: surfing and skating. “I’m pretty blessed that throughout my...

“3 Ways AI Can Benefit Retailers in 2024” by Yan Zhang via Total Retail

by admin | Jan 3, 2024 | Artificial Intelligence / CHAT GPT, Brick & Mortar, HR, News, Retail Strategy, Retail Technologies

Credit: Getty Images by Marko Geber The National Retail Federation forecasted 2023 holiday sales to grow between 3 percent and 4 percent. And while sales growth has slowed due to the pandemic, economic uncertainty, and other factors, retailers must still compete...

“How To Set A New Direction For Retail 2024” by Bob Phibbs via The Retail Doctor Blog

by admin | Jan 1, 2024 | Brick & Mortar, Customer Experience, Customer Loyalty, Merchandising, News, Resources, Retail Strategy, Retail Technologies, Returns, Sales Training

The start of a New Year is a good time to assess where you’ve been and where you want to go. Otherwise, it can be just the same problems on a different day.Most of us are good at seeing what we didn’t accomplish. Many throw up their hands and say, “Good...