Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

Michaels boosts in-store experience with birthday parties, classes by Tatiana Walk-Morris via Retail Dive

by admin | Mar 13, 2024 | Brick & Mortar, Community, Customer Experience, News, Retail Strategy, Skate Art

Kids at a Michaels birthday party. Starting at $299, Michaels will help customers organize two-hour parties for up to eight children. Courtesy of Michaels The crafts retailer reimagined its class offering and introduced a party planning service for children in the...

“How to Run an Efficient, Impactful and Successful Sales Contest” by staff via Shop Eat Surf (reposted with permission)

by admin | Mar 9, 2024 | Brick & Mortar, Community, Competitions, News, Resources, Retail Technologies, Sales Training

Photo Courtesy of ENDVR Sales contests are powerful tools for brands. They incentivize and motivate sales associates to talk about their products and sell them to customers. And this extra push goes a long way for brands.  In this article, we will explain how to...

“Volunteers Rally To Build a New Skatepark for the Nigeria Skate Community – All thanks to the volunteer-led organization Wonders Around The World” by Haley Mast via Transworld Skateboarding

by admin | Mar 5, 2024 | BRA Community Partners, Community, DIY, News, Skateboard

Wonders Around The World (WAW) is a 100% volunteer-run charitable organization whose mission is to make skateboarding accessible worldwide through the value of “Inclusion, expression, and development through empowerment”. WAW has traveled the world with a crew of...

“Redefining Retail: 3 AI Trends Leading the Way” by Antony Wildey via Total Retail

by admin | Feb 29, 2024 | Artificial Intelligence / CHAT GPT, Brick & Mortar, News, Retail Technologies

Credit: iStock.com by Surasak Suwanmake For some time now, many retailers have been exploring the use of artificial intelligence to enhance various aspects of their business, from inventory placement to merchandising assortments. However, the conversation gained...

“2024 Retail Trends: How the Latest Technologies Continue to Shape the Industry” by Pierre Kremer

by admin | Feb 17, 2024 | Artificial Intelligence / CHAT GPT, Brick & Mortar, Customer Experience, Customer Loyalty, E-Commerce, m-commerce, News, Retail Technologies

Credit: Getty Images by FangXiaNuo Our rapidly digitalizing and globalizing world hasn’t been kind to the retail industry these past few years, especially for brick-and-mortar stores. As a result, many retailers have begun to wrestle with questions concerning...

“‘Pipeline’s for the F**king Girls’ – Caity Simmers and the Best Surf Quote Ever” by Joe Carberry via The Inertia

by admin | Feb 15, 2024 | Competitions, News, Surf

All that’s left is a world title. Photo: Bielmann//World Surf League Something crazy happened Saturday afternoon in Hawaii, on that little stretch of sand at Ehukai Beach Park. Out in the water, a new generation was blowing minds. A new generation of women, that...