Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“The USPS Must Roll Back its Recent Postage Increases” by Jim Coogan via Total Retail

by admin | May 24, 2024 | Brick & Mortar, Direct Mail, News, Omnichannel, Opinion, Shipping

The postal price increases in the near term have proven to be a failure. The USPS modeling predicted that revenue would increase and demand wouldn’t fall. However, the data tells a different story. In 2023, revenue of “marketing mail” decreased by $920 million...

“Longboarding Could Be Included in the 2028 LA Olympics” by Evan Quarnstrom via The Inertia

by admin | May 16, 2024 | Competitions, News, Olympics, Surf

The beautiful surfing of Honolua Bloomfield was certainly on display at the recent ISA Event. Photo: Pablo Jimenez//ISA Imagine the world’s best longboarders gliding down the point at Malibu, but instead of Malibu’s  typical Sunday afternoon summertime...

“Hawaii Claims the Shaka as Its Official State Gesture” by Jade Eckardt via The Inertia

by admin | May 12, 2024 | Community, Holiday, Legends, News, Philosophy, Political Action, Surf

Shaka from the North Shore. Why wouldn’t Hawaii claim the gesture? In addition to perfect surf and sunshine, Hawaii’s known for the shaka, the hand gesture that symbolizes positive messages like hello, goodbye, shoots, and aloha. It’s evolved from an intrinsic...

“Mama Skate Partners with Female-Owned Skate Brands for Epic Mother’s Day Giveaway” by Brian Blakely via Transworld Skateboarding

by admin | May 10, 2024 | Community, Holiday, Industry, News, Skateboard

Celebrate Mom the right way! Marissa Martinez, owner and founder of Mama Skate, is teaming up with four awesome female-owned skate companies this Mother’s Day to bring all you awesome skate moms an epic giveaway!  Whether you skate yourself or are simply...

“Optimizing Special Events and Seasonality in Retail: Embracing High-Resolution Planning” by Greg Arthur via Total Retail

by admin | May 8, 2024 | Artificial Intelligence / CHAT GPT, Brick & Mortar, Event Planning, Inventory Management, News, Resources, Retail Strategy, Retail Technologies, Seasonal Products

Mastering inventory for special events and seasonality is a key ongoing challenge for retailers of every kind and size. The ebb and flow of sales during festive seasons, promotions, shopping days, and holidays can pose significant hurdles for inventory management....

“WHAT’S IT LIKE RUNNING AN INDOOR SKATEPARK IN 2024?” by via Jenkem Mag

by admin | May 4, 2024 | Brick & Mortar, Community, Customer Experience, Event Planning, News, Retail Strategy, Skateboard

Jagger Eaton. Alex Midler. Every Japanese skater, probably. What do they have in common? They were all indoor skatepark kids. They grew up in a helmet, unbothered by rain, snow or the temptation of smoking weed behind a metal ramp. This usually took place at a local...