Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Ultraskate Win + Heart Attack + Longboarding to Recovery.” by Bill Ennis (BRA Board Member and owner of Dig Paddlesports) via Dig Paddlesports Blog

by admin | Mar 10, 2025 | Competitions, Customer Experience, Event Planning, News, Outdoor, Skateboard, SUP

I checked my carotid pulse. It was there. February 25, 2024. 0300 hours. Radial pulse next. Blood was flowing through my wrist. “What in the hell is happening?” My back popped, but not much. I drank water, feeling dehydrated. I shifted my position in bed....

“Examining Surfing’s Culture of Cool and the Point at Which We Abandon It” by Brian Souza via The Inertia

by admin | Mar 4, 2025 | Brick & Mortar, Customer Experience, News, Surf

Surfing just has that “cool factor.” Photo: Kenny Morris//World Surf League “Cool is spent. Cool is empty. Cool is ex post facto. When advertisers and pundits hoard a word, you know it’s time to retire from it…I want to suggest, therefore, that we begin to avoid...

“Skateboarding Hall of Fame Announces the 2025 Inductees” by Brian Blakely via Transworld Skateboarding

by admin | Feb 28, 2025 | Awards, Legends, News, Skateboard

Photo / @skateboardinghalloffame Instagram A new batch of legends have been cemented into the Skateboarding Hall of Fame. The Skateboarding Hall of Fame has officially announced its 2025 class of inductees, and this impressive list features some of the most...

“2025 Retail Real Estate Outlook” by Buxton via National Retail Federation (NRF) Newsletter

by admin | Feb 26, 2025 | Brick & Mortar, Commercial Real Estate, News, Predictions, Resources, Retail Strategy

In our latest Retail Real Estate Outlook, discover how retailers are adapting to a market where vacancy rates are at historic lows, while store closures continue to outpace openings. Learn which markets are emerging as retail hotspots and what strategies leading...

“5 Reasons To Shop at Your Local Skateshop” by Blair Alley via Transworld Skateboarding

by admin | Feb 14, 2025 | Brick & Mortar, Customer Experience, Event Planning, Holiday, Industry, News, Retail Strategy, Skate Art, Skateboard

As Skate Shop Day approaches, here are five reasons to support your local skate shop. Supporting your local skate shop is one of the most important things you must do as a skateboarder. Artist Henry Jones has a beautiful breakdown of his top five reasons...

“As Corporate Surf Shops Shutter, Independent Shops Offer a Path Forward” by Jake Howard via Surfer.com plus link to SES article about Liberated Brand Retail Store Liquidation

by admin | Feb 12, 2025 | Brick & Mortar, Commercial Real Estate, Industry, News, Retail Economy, Retail Strategy, Surf

ecker Surfboards in Malibu may be closing, but in its wake shop manager Mitch Taylor sees an opportunity to open his own business. Malibu‘s had a rough go lately, and the Chapter 11 bankruptcy of Liberated Brands isn’t helping. Caught in the downward spiral of the...