Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Customer Effort Score: What it is and How to Use it” by Reilly Nolan via Total Retail

by admin | Jul 3, 2023 | Brick & Mortar, Consumer Behavior, Customer Experience, Customer Loyalty, Customer Service, News

Broadly speaking, a customer effort score measures how easy or difficult it is for a customer to resolve a given issue with a company’s customer service team. Have you ever waited your turn to speak to a customer service representative, only to be transferred to...

“Back-to-school spending to rise 15.7% this year: JLL” by Tatiana Walk-Morris via Retail Dive

by admin | Jun 29, 2023 | Brick & Mortar, Consumer Behavior, Merchandising, News, Predictions, Retail Economy, Retail Strategy

Children run to catch a school bus. Inflation continues to eat into parents’ budgets, with many planning to spend more for the same amount of items. FatCamera via Getty Images Dive Brief: With ongoing inflation woes, parents plan to spend 15.7% more this...

“As Retailers Use New Tactics to Drive Loyalty, Here’s How to Tell What’s Working (and What’s Not)” by Mike Debnar via Total Retail

by admin | Jun 26, 2023 | Apparel /Fashion, Brick & Mortar, Consumer Behavior, Customer Experience, Customer Loyalty, Customer Service, Data Driven Performance, News, Retail Strategy, Retail Technologies

Several companies are experimenting with new initiatives to improve customer loyalty, including Amazon.com paying customers to pick up purchases and retailers like Abercrombie & Fitch, Anthropologie, and Gap ramping up discounts. Others, like Jenni Kayne and...

“The Athletes Who Can’t Afford Their Near-Death Experiences” by Adam Elder via The Intelligencer

by admin | Jun 20, 2023 | Competitions, Industry, Insurance, News, Olympics, Skateboard, Snowboard, Surf

Tom Lowe surfing in the 2018 Jaws Challenge in Hawaii. Photo: Richard Hallman/World Surf League via Getty Images In late April, British big-wave surfer Tom Lowe paddled for a famous slab wave off the coast of Tahiti called Teahupo’o as its 25-foot wall...

“Surf Shop Founders and Their Kids Discuss Passing the Torch” by Kari Hamanaka via Shop Eat Surf

by admin | Jun 13, 2023 | Brick & Mortar, Community, Generations, Industry, News, Retail History, Surf

Top row (left to right): Tom and Tyler Brown, Josh Hansen, and Mark Richards with sons Brandon and Blake. Bottom row (left to right): Ashlyn and Aaron Pai, LG Shaw, and Ashley Stewart Leines with father Bill Stewart. By Kari Hamanaka | Published Jun 13, 2023 From...

“Outdoor Retailer Expands The Daily with B2B Business News Site” by Press Release via Outdoor Retailer plus link to last minute registration for next week’s OR Summer Show

by admin | Jun 12, 2023 | Industry, News, Outdoor, Resources, Trade Shows

SAN JUAN CAPISTRANO, California – (June 13, 2023) Outdoor Retailer is expanding its investment in the outdoor industry by adding a dedicated website and in-house staff for The Daily, the print magazine distributed at the trade show. The goal of the new...