Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“The Athletes Who Can’t Afford Their Near-Death Experiences” by Adam Elder via The Intelligencer

by admin | Jun 20, 2023 | Competitions, Industry, Insurance, News, Olympics, Skateboard, Snowboard, Surf

Tom Lowe surfing in the 2018 Jaws Challenge in Hawaii. Photo: Richard Hallman/World Surf League via Getty Images In late April, British big-wave surfer Tom Lowe paddled for a famous slab wave off the coast of Tahiti called Teahupo’o as its 25-foot wall...

“Surf Shop Founders and Their Kids Discuss Passing the Torch” by Kari Hamanaka via Shop Eat Surf

by admin | Jun 13, 2023 | Brick & Mortar, Community, Generations, Industry, News, Retail History, Surf

Top row (left to right): Tom and Tyler Brown, Josh Hansen, and Mark Richards with sons Brandon and Blake. Bottom row (left to right): Ashlyn and Aaron Pai, LG Shaw, and Ashley Stewart Leines with father Bill Stewart. By Kari Hamanaka | Published Jun 13, 2023 From...

“Outdoor Retailer Expands The Daily with B2B Business News Site” by Press Release via Outdoor Retailer plus link to last minute registration for next week’s OR Summer Show

by admin | Jun 12, 2023 | Industry, News, Outdoor, Resources, Trade Shows

SAN JUAN CAPISTRANO, California – (June 13, 2023) Outdoor Retailer is expanding its investment in the outdoor industry by adding a dedicated website and in-house staff for The Daily, the print magazine distributed at the trade show. The goal of the new...

“Congress reintroduces credit card legislation with additional bipartisan support” by Katishi Maki via Retail Brew

by admin | Jun 10, 2023 | Brick & Mortar, Credit Card Processing, Get Paid, Governmental Affairs, News, Resources

Francis Scialabba All right, let’s do this one last time. Congress has reintroduced legislation that could lower fees merchants pay when customers swipe their credit cards. Sen. Dick Durbin (D-IL) and Sen. Roger Marshall (R-Ks) introduced the bill, the...

“Shoreline at Surf Expo to Debut September 7-9, 2023” via Surf Expo News Feed

by admin | Jun 7, 2023 | Educational Opportunity, Industry, News, Resources, Trade Shows

Shoreline at Surf Expo Evolves the Waterman’s Lifestyle from Coastal Shoreline Activities into Camping, Hiking, Climbing and more.   ORLANDO, Fla. – (June 1, 2023) – Surf Expo, the premier watersports and coastal lifestyle tradeshow, enhances the buying...

“Great White Sharks Near Surfers 97% of the Time in CA Waters, Study Shows” by Dashel Pierson via Surfer Magazine

by admin | Jun 6, 2023 | News, SUP, Surf

New findings from Cal State Long Beach’s Shark Lab show prevalence and proximity of juvenile great white sharks in California lineups. According to a new study, surfers have company – even when they don’t realize it. The report comes from Cal State Long...