Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Skate Shop Day is happening today – answers to FAQs to share with your customers & more”

by admin | Feb 19, 2022 | Community, News, Skateboard

What is Skate Shop Day? Skate Shop Day, like Record Store Day and Comic Book Store Day, is the day that the skateboard community celebrates our cultural hubs, the foundations of every skate scene, the places that bring skaters together and act as the glue for...

“Used surfboards causing you headaches? The prescription to save time and earn more has arrived.” by the good people behind SimplSurf

by admin | Feb 17, 2022 | Associate Members, E-Commerce, Industry, News, Resources, Retail Strategy, Retail Technologies, Surf

Overview We’re seeing the largest boom in outdoor board sports in history. Retailers, you should be getting a bigger slice of that sweet pie. SimplSurf helps you do just that. By leveraging our free software tool, you can turns board consignment from a headache to...

“Apple unveils Tap to Pay on iPhone tool for merchants” by Tatiana Walk-Morris via Retail Dive

by admin | Feb 11, 2022 | News, Point of Sale, Resources, Retail Technologies

Courtesy of Apple Dive Brief: As more companies and consumers adopt contactless payments, Apple announced Tuesday plans to introduce Tap to Pay on iPhone. The feature will enable sellers to accept Apple Pay, contactless credit and debit cards, and other digital...

“With a stunning first run, Chloe Kim wins another gold in the halfpipe.” by John Branch via The New York Times

by admin | Feb 10, 2022 | Competitions, Industry, News, Olympics, Snowboard, Women's Market

Chloe Kim’s score from her first halfpipe run delivered her second consecutive gold medal in the event.Gabriela Bhaskar/The New York Times Kim was awarded with an untouchable score of 94. Queralt Castellet, of Spain, earned the silver medal, and Sena Tomita, of Japan,...

“IOC approves proposal to include skateboarding, surfing and rock climbing at 2028 LA Olympics” by David Wharton via LA Times

by admin | Feb 5, 2022 | Competitions, News, Olympics, Skateboard, Surf

An LA 2028 sign is seen in front of the Olympic cauldron at the Los Angeles Memorial Coliseum.(Richard Vogel / Associated Press) BEIJING —  The International Olympic Committee has approved a proposal to include surfing, skateboarding and sport climbing among...

“Practices to Protect Your Store – Cyberattacks becoming retailers’ biggest threat says OSI” by Brady Hicks via Inside Outdoor Magazine (+ learn more about and connect to BRA Supporting Vendor Partner Outdoor Sports Insurance)

by admin | Feb 1, 2022 | Internet, News, Resources, Retail Strategy, Retail Technologies

You’ve got your outdoor retail business. Years of passion and planning have finally paid off, and the physical – and potentially cyber – doors are now open. Your success depends not only on your ability to offer products that meet customer expectations but to connect...